Mongoose Research

There are tons of communication strategies out there: Face-to-Face, Print, Email, Web, Telephone, Blogs, Chat, Radio, TV, Facebook and even Twitter. But how do teenagers prefer to communicate?

Texting. It’s simple. It’s immediate. It’s affordable. It gets their attention.

Targeted texting is:

Helpful – text students to announce events, confirm visits, track down missing documents, and remind students of application and deposit deadlines

Simple – immediately reach a specific group of students in under 60 seconds

Cost-effective – texting is far less expensive than direct mail and much more effective than e-mail

Preferred – 97% percent of students use text messages as their primary form of communication

Visit our solutions page to learn more, or contact us for a free consultation, and discover how targeted texting can help you meet—and exceed—your enrollment goals.

...our overarching goal was to use the service to craft an image of St. Mary’s in the students’ minds and imaginations.

Whitepaper: Incorporating Texting into Your Communication Mix

Mongoose's solutions were developed by David Marshall, winner of numerous Admissions Marketing Awards, noted author of multiple articles for higher education publications, and co-founder of the company that pioneered e-recruiting.

St. Mary's University is experiencing record enrollment and excellent results related to sending text updates to prospective students. St. Mary's has realized a 53% increase in applications for Fall 2010 (compared to Fall 2009).

NIELSEN: "The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls. The average number of texts has gone up 566% in just two years." And this data is almost a year old!

The Medium is the Message: The medium (text messaging) provides powerful positioning that can differentiate your institution from other competitive options.