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Opt-Outs, Permissions, Emojis, Oh My! The 411 On University Texting Policies

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Featured speakers:


Mike Kochczynski
Client Success Partner Manager, Mongoose

As the Client Success Partner Manager, Mike Kochczynski specializes in relationship building, helping his clients actually reach their constituents. Mike helps schools improve recruitment, retention, graduation rates and alumni engagement. Mike also has extensive higher ed experience, serving as an admissions counselor at Loyola Maryland and Marketing Manager at Towson University.



Lauren Mack, M.Ed.
Product Marketing Manager, Cadence, Mongoose

It’s easy to have passion for your job when you’re the Cadence Product Marketing Manager and you’re excited to extoll the benefits of the product. That’s Lauren Mack. She’s probably (definitely) on Trello right now, mapping out strategy. Rooted deep in education and distribution technology, Lauren is laser-focused on the goal of helping schools get the most out of texting. Lauren is a white-hot beam of energy.

Whether your staff is new to texting or you’ve been using the medium for years, your institution needs to establish proper governance to remain compliant.

Developing a formal texting policy for your campus is the most effective way to ensure each department follows texting best practices and brand guidelines. A texting policy ensures that your staff is mindful of communication laws as well as compose messages that inform and engage your audiences.


In this webinar, we’ll show you tried and true best practices from over 600 universities on:

  • Properly collecting texting consent
  • Following pertinent rules and regulations, like TCPA and FERPA
  • Adhering to the dos and don’ts of text messages, including using emojis and links
  • Staying up-to-date on texting best practices




Download our texting policy template and customize for your institution to maintain compliance across campus!