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How Eastern Washington University reinvented communications with texting.

This case study covers EWU's journey with texting to engage students, simplify processes, and increase staff efficiency.
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Jens Larson, Director of Student Communications at Eastern Washington University (EWU), has specialized in crafting and analyzing marketing and enrollment strategies since 2011. 

EWU saw enrollment metrics shift immediately after initiating texting, including:

  • Improved responses
  • Increased engagement
  • Higher yield
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