Texting solutions for higher ed

Don't just text students, reach them. View all features »


Achieve campus-wide engagement.


Connect with prospective students.

Student Success

Increase retention with current students.


Improve alumni relations, stewardship, and donations.

Sign up for updates

Stay up to date on the latest industry trends.
[FREE GUIDE]  Texting Across the Enterprise DOWNLOAD
ELEVATE 2019  Join us in Puerto Rico for our annual user retreat. REGISTER NOW

The student communication crisis

2 min read

We've all heard it. Students do not answer phone calls or listen to voicemail. Many do not even have voicemail set-up. They also sparingly use email. It is hard to blame them. A college bound high school senior can receive hundreds of emails per day. And for current students - institutional email boxes are flooded with irrelevant messages.

Leaving them voicemail is considered rude and email is for old people.

[FREE TEMPLATE]  Text Messaging Policy for Your Campus DOWNLOAD

This trend is by no means new. But it is getting worse. To the point where it is reasonable to refer to it as a crisis. As a vendor who works exclusively with higher education institutions to help them better reach students - we hear it everyday.

"Our financial aid advisors wait outside of classrooms as a last ditch effort to get paperwork completed."

"20% of our students did not register for classes this semester."

"We have no idea how many of our incomplete application files are even interested."

"We had a recruiter on campus and only two of their interviews showed up."

A few years ago this trend was happening - but it was more of a funny thing to talk about. Now, it's not a joking matter.  It's affecting little things like:

- enrollment yield
- net revenue
- graduation rates
- career placement percentages

It's time to stop complaining and start reacting. It has been widely documented that students prefer texting as their primary form of communication. Some of the more progressive institutions are already moving to texting and are reaping the rewards. Take, for example, the University Business case study on Carroll University.

Texting revolutionizes the student communication game
Carroll University uses Cadence to personalize communications

If you plan on implementing texting for the enterprise, we highly recommend you are thoughtful about allowing students to manage texting preferences.  We are higher-education's preferred provider and are 100% focused on helping our clients text with their students.  If your institution is struggling with student communication - contact us - we would love to help, or download our free template.

[FREE TEMPLATE]  Text Messaging Policy for Your Campus DOWNLOAD


How to text students and parents without breaking privacy laws

You already manage student privacy when it comes to emails, phone calls and other channels. The good news is that texting is just another medium. Yes, there are a few special things to keep in mind, but it’s actually fairly simple to be in compliance. Here’s what you need to know.

Continue reading »
Communicating with parents of prospective students

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

Continue reading »
Legalities of texting students

You want to text students. But you don’t want to break the law. (Orange may be the new black, but it’s still not your color.) Lucky for you, it’s fairly easy to stay in compliance.

Continue reading »
[FREE TEMPLATE]  Text Messaging Policy for Your Campus DOWNLOAD