There’s no question about it: Text messaging is the most effective way to reach students. But does that mean you should dive in head first - and text students about this, that, and the other thing?
Not so fast.
Texting is a medium, where students are extremely responsive and never need to 'clean up' or 'filter' their messages (because there’s no spam to clear in the first place).
So what are the ground rules?
Give the power to text to few. Choose the few wisely. And always, always, always make sure there is an actionable and timely purpose for sending a text. If there’s not, students could develop a dismissive attitude toward you and your texts.
To get started, download our free non-emergency Text Messaging Policy Template for your campus:
Use it as your baseline, make it your own, publish, and edit as necessary. Every campus is different. You must create and abide by your own rules.