Students might leave your institution if they’re performing poorly in academics or if they just don’t feel supported. But you can avoid this by providing them with more resources and reaching out to them on a personalized basis that makes them know you care.
And the best way to reach students? Texting.
Texting allows you to build engagement with your students without being intrusive. From text responses, you can see early warning signs from at-risk students and take the proper steps to get them back on track to graduation.
Here are four ways your school can use a texting platform to better reach at-risk students and increase retention.
Draw on data to meet students’ needs
When a student feels seen and supported, they’re more likely to remain at your institution. Knowing that their institution cares about their success can keep them engaged with their academics.
Using a texting platform like Cadence allows you to integrate directly with your school’s existing CRM/SIS, giving you access to data to help personalize your messages to your students’ needs.
Tailor personalized messages about enrollment status, graduation date, their major, and more to create a relationship with your students and let them know you care.
Use a Shared Inbox for better student experience
Helping at-risk students requires an organized communication plan across multiple departments. But how can you keep track of who has sent what to which students?
With Cadence, you can manage a single texting account from a shared inbox that encourages collaboration while preventing your contacts from getting confusing, repetitive messages.
Your Housing department can text a student with updates on campus life, while texts from the Financial Aid department will come from a different number. If a student wants to opt-out of Housing texts, it will not interfere with the updates they receive from Financial Aid.
Plus, because different staff can access the same inbox, a student’s needs are met faster - making them feel even more supported.
Simplify with texting templates
Saving staff time while ensuring your messages are on point - that is the convenience of texting templates. A texting platform gives you access to this incredible feature.
Like any other fill-in-the-blank template, texting templates allow you to set up the basic framework of a message, then easily customize and personalize it. You can access templates in a platform with a simple click. This saves valuable staff time as members of your department are no longer hovering over an empty out-going message, deciding what to say. You can plan your text messages ahead of time for any lifecycle event, then adjust, if needed.
Schedule your texts based on your students’ needs
We all know the academic calendar. You can anticipate the times when students are most in need of your help. A texting platform allows your staff to be better prepared by scheduling messages ahead of time. This way you can plan to reach students before important deadlines or ahead of exams.
More importantly, texting platforms make it easier to have an actual conversation, instead of just blasting information. You can ask questions, draw on student responses, and send and receive documents.
For Admissions, North Central Texas developed a strategy of identifying important touchpoints in the student lifecycle and scheduled deadline reminders for their students. The focus was on deadline reminders, application stop-outs, and testing nudges.
The college sent out 118 text messages to help students submit missing forms. The strategy paid off as NCTC directly attributed a $69,872 increase in 2018 revenue from the increase in registrations and class hours as a result of the texting campaign.