Drive enrollment, retention, and giving with smarter messaging. Explore the 2025 Mongoose Benchmark Report for 4-Year Institutions and 2-Year Institutions.

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May 27 2025

Real Conversations, Not Campaigns: Rethinking Student Enrollment and Retention Strategies

Far be it from us to say notifications don’t work. In fact, the 2025 Mongoose Benchmark Reports reveal that prospective

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The Hidden Power of Smart Messages in Higher Ed

Ever wondered what keeps conversations going (and students moving forward) in higher education?  Spoiler: It’s not generic batch messaging. The 2025 Mongoose Messaging Benchmark Reports show that Smart Messages empower admissions, student ...

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Graduates in caps and gowns celebrating by tossing their caps in the air.

The State of Student Retention in 2025: Key Trends and Strategies

For college and university retention teams—including VPs of Student Success, Advising and Academic Support Directors, and Retention Specialists—the state of students’ tenacity at their chosen schools is a classic good-news, bad-news ...

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Young woman holding books and using her smartphone while standing near stairs inside a school building.

How to Improve Low-Resolution Conversations: Higher Ed Messaging Benchmarks

Not all messages land the same. Student engagement benchmarks show that some conversations in higher education consistently see lower resolution rates and more neutral or even negative sentiment than others. Drawing on the latest insights from ...

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Two smiling students in a library looking at a phone together while holding books and folders.

Every Conversation Matters: Higher Ed Engagement Learnings from Millions of Student Conversations

You don’t need more messages. You need more meaningful conversations. That’s the core takeaway from Every Conversation Matters: Learnings from Millions of Conversations with Students, a webinar hosted by Mongoose and The Chronicle of Higher ...

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Scaling Engagement Campus-Wide: The Case for Unified Communication Platforms in Higher Ed

It takes more than one department to build meaningful student and alumni relationships. From admissions and marketing to IT, student success services, and advancement, each team contributes to making students feel valued and supported throughout ...

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Introducing the Mongoose Conversation Intelligence Dashboard

Introducing the Conversation Intelligence Dashboard: Deeper Insights, Smarter Engagement

See their feels. Shape their future. That’s the idea behind Mongoose’s newest product release — the Conversation Intelligence Dashboard — a major step forward in helping institutions understand not just how much they’re communicating, but ...

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Group of college students walking down steps outside a campus building, smiling and talking.

What 80 Million Messages Taught Us About Higher Ed Communication in 2025

In the fast-changing world of higher ed, one thing is clear: conversations—not just messages—are what move students forward. This year, Mongoose analyzed over 80 million messages and 16 million unique conversations to uncover how colleges and ...

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A person working on a laptop at a wooden table in a modern workspace.

What is Conversation Intelligence? An Introduction for Higher Ed Professionals

Higher ed has a communication problem. Not because institutions don’t reach out; schools send more messages than ever. The problem is how they’re sending them. Mass emails go unread. One-way texts get ignored. Purpose-built CRMs capture data, ...

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A young student in a yellow shirt holding books and a folder while standing outdoors.

AI in Higher Ed: The Future of Enrollment Management

US colleges and universities are navigating how to use AI technology to streamline enrollment management as demand for real-time, personalized student interactions increases. Up to 57% of higher education leaders claim their institution sees AI as a ...

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