Generation Z students were born after 1995, so communication through mobile phones has been a prominent part of their lives - for basically their entire lives.
While their tech-savviness makes it easier to reach them, they're also used to being bombarded with messaging everywhere they turn: text messages, emails, social media, streaming services, and more. That means they're more likely to tune you out.
When communicating with this generation, their needs have to come first. It's the only way you stand a chance at cutting through the clutter. Gen Z students want to know that your staff is accessible to quickly answer their questions, and they want clear next steps and deadlines so they know what to expect throughout the Admissions process.
Here are 6 tips to better communicate with Gen Z students, from building relationships with key stakeholders to creating value throughout the student journey.