“That story we share has to cause me to feel some empathy. It could be frustration, irritation, joy, happiness. If I don’t feel something, I cannot make a decision.”
Lori L. Jacobwith, Ignited Fundraising
No one cares about your goals. That may sound harsh, but it’s the right mindset to have when it comes to fundraising. The right story will make people care about your cause.
In this episode of For Your Institution, Lori L. Jacobwith from Ignited Fundraising talks about how to inspire people to help your fundraising efforts with storytelling and honesty, and how the word "money" should not be taboo.
Lori L. Jacobwith
Fundraising Culture Change Expert & Master Storyteller
Assistant Director of Client Success