Texting solutions for higher ed

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Achieve campus-wide engagement.
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Enrollment

Connect with prospective students.
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Student Success

Increase retention with current students.
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Advancement

Improve alumni relations, stewardship, and donations.
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News & Events

2 min read

How Jacksonville State combined smart integration with automation

Jacksonville State University is a 4-year public institution that faced a declining number of enrollments and applicants, as well as a decline in event attendance. Lauren Findley, Director of Undergrad Admissions, Shaun Stancil, the school’s Systems Administrator, and their team used integration and well-crafted, automated texts to overcome these obstacles.

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41 min read

Joe Nocera on Paying College Athletes

“What you see here is kind of a scramble by the states, partly for competitive reasons, but also because the majority of people are now realizing that what’s going on in college sports with the players not getting paid in what amounts to a billion dollar industry is just wrong.“ - Joe Nocera, Author and Business Journalist

The landscape of college sports is about to change. On this episode of FYI, Mike Kochczynski speaks with Joe Nocera - Author, Business Journalist - about the Fair Pay to Play Act just passed, and what allowing college athletes to hire agents and make money from endorsements means going forward.

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2 min read

7 steps to prep for a successful Giving Day

As you know, Giving Day is much more than an opportunity to raise financial support for your institution. It’s also the perfect time to better engage your alumni community. And the time to craft your texting strategy is now. These simple steps will help you reach your goals. 

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1 min read

Being inclusive without labeling students

“I think it’s about having individual relationships with your students, so when they do come in and need to be challenged, you know them well enough to know their growth edges, and how you need to couch that challenge so they can hear it, because that’s not the same for every student.“ - Dr. Yancey Gulley, Associate Professor in the Higher Education Student Affairs program at Western Carolina University.

If helping students is the goal, then getting to know the individual is more important than categorizing the whole. On this episode of FYI, Mike Kochczynski speaks with Dr. Yancey Gulley from Western Carolina University about the pitfalls of labels, the need to distinguish when to group students, the importance of social justice, and many other fascinating higher education topics.

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2 min read

Using texting to increase non-traditional student retention

According to the Association of American Colleges and Universities, 74% of all students meet at least one criterion of being a non-traditional student. And, the number of non-traditional students across the country will continue to grow. Schools that obtain a better understanding of the obstacles faced by non-traditional students will be able to better serve their needs.

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2 min read

Research is fun when you use it to feud

Here at Mongoose, we’re pretty passionate about connecting schools with their students - and that goal involves a lot of research on a lot of topics. And, sometimes, we use our passion for research to fulfill our fervor for fun.

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1 min read

Some surprising statistics on "stealth fighter" parents

“You can look at the IP addresses. We can actually see 10-15% of the applications were completed by the parent. This is going to increase. The parent is driving the college search process. You need to be recruiting the whole family because they’re part of this as well.” - Joe Madigan - Director of Recruitment Outreach at Florida Southern University

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4 min read

Florida Southern College is in the relationship-building business

Like many schools, Florida Southern College (FSC) had declining enrollment numbers in a crowded market, and had difficulty reaching students and potential students. Even with the best texting platform, the school still needed a smart strategy. Joe Madigan, the Director of Recruitment Outreach at FSC, worked with his admissions team to break down the barriers in the way of reaching students, because telephone calls and emails weren’t working.

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3 min read

Put more students in the seats for on campus events

How to make your open house a full house

With all of the work that goes into planning an open house, or any campus event, it can be deflating when attendance doesn’t match the effort of your staff.  A lifetime of spam has scared students away from their email inboxes. Schools that have instituted a texting platform have found a dramatic improvement in their response rates, but selecting a platform is only half of the solution. A smart strategy is needed. 

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3 min read

Why do alumni support their alma mater?

Answering this question is key to donor acquisition and retention. 

While your initial response to receiving a gift should always be “Thank you”, your secondary response should be “Why?”

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3 min read

Above and Beyond - ELEVATE 2019 Recap

Everyone I know: “Why is your work going to Puerto Rico?” 

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2 min read

Top 5 best practices for texting across the student lifecycle

RNL formed a strategic partnership with Mongoose because they see texting as a critical touchpoint for engagement with their clients.
 
Texting helps improve student enrollment, allows you to reach more parents, increases student success and graduation rates, and enables you to stay connected with alumni and donors. Whether you’re currently using a texting platform for a specific department on campus or still putting together a communication strategy, it is critical to understand when and how to use texting to foster engagement.
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1 min read

The TCPA and Legalities of Texting

“Brands and businesses think they’re complying with the TCPA by having “Text STOP to end” or “Message and data rate apply”, but those types of disclosures have nothing to do with the CTPA.” - Adam Bowser

What’s the difference between auto-dialers and colleges that send mass texts to students? How does the Telephone Consumer Protection Act affect your school's communication plan? Attorney Adam Bowser, Partner with the D.C. law firm Arent Fox and an expert on consumer protection and privacy laws, joins FYI - For Your Institution - to discuss the TCPA and the legalities of texting students.

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1 min read

Why add texting when staff is already so busy?

We are sometimes asked why it would make sense to add an additional tool to an existing admissions team when they already have so much on their plate.

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2 min read

Four strategies to avoid summer melt

Each year, admissions staffs across the country work hard to make their classes, only to find that enrollment number reduced due to summer melt. So what can a college do about high school graduates who change their minds about a school, or attending school altogether, even after depositing? Attention to detail is a strong ally in the fight against melt.

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1 min read

Enterprise texting for community colleges

While every institution needs to be strategic to effectively communicate with prospective students and current students, community colleges face unique obstacles. Each department must connect with a diverse group of people, typically older than traditional students, balancing family, work, and school. One school, Grand Rapids Community College, used a texting platform to actually reach their students.

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1 min read

Enhancing your brand experience with texting

How guiding constituents through every touch point can make all the difference

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2 min read

Reaching community college students

Is it easier to reach a young student, new to the college experience and excited to seek out campus life activities, or a professional mother of two, interested solely in obtaining a degree to advance her career?

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1 min read

UNC Charlotte recognized for annual giving text campaign

When a school from the Mongoose family does well, we’re more than excited to share the good news. UNC Charlotte was recently recognized by the Annual Giving Network in their Best in Annual Giving Challenge.

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1 min read

Mongoose brings texting best practices to AFP WNY this June

At Mongoose, we’re driven by one goal - helping higher ed institutions improve communication between college staff and their constituents. That’s why we’re a proud sponsor of AFP WNY Chapter’s Annual Fundraising and Networking Conference and eager to participate in this year’s event.

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3 min read

Communicating with online students

Online students are typically self-starters looking to progress faster in their current job positions. They want flexibility and often lack support. How do you reach a diverse group of students who are more interested in education than campus life?

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1 min read

Are your phone calls to students drowning in a sea of robocalls?

With robo-dialing on the rise, more and more students are ignoring phone calls.

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12 min read

Communicating with parents of prospective students

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

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2 min read

Worst practices when using emojis

Sometimes, when you’re writing about the best practices of emoji use in texts, you consume too much caffeine. This blog is the result. At this time, we here at Mongoose will recommend that you NOT read any further. Like, stop reading this blog. Seriously. This blog will serve as no help to you.

Holy cow, you’re still reading. Okay, you’ve been warned. Here is a fictional guide to emoji use that shouldn’t have been written and certainly should not be taken seriously. It’s an ‘Emojis - Worst Practices’ guide. We hope you have fun with it.

While emojis can be fun and engaging, it’s a good idea to limit your use, be selective and professional, and avoid these worst practices.

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1 min read

[Webinar] ELEVATE 2019: What to Expect

Hear from Mongoose’s very own Greg Bauch as he reviewed details of what to expect during this year's ELEVATE user retreat in San Juan, Puerto Rico.

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1 min read

Go above and beyond at ELEVATE 2019

Here at Mongoose, we constantly look for new ways to inspire and assist our clients. This year, with the third edition of ELEVATE, our user retreat, we’ll take our efforts even further.

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1 min read

Higher ed in the pressure cooker

Colleges and universities are facing many challenges, and they’re not just financial. Rick Seltzer, Senior Reporter for Inside Higher Ed, sits with Mike Kochczynski to discuss the social, economic and demographic issues bearing down on schools, and the importance of serving the needs of students going forward.

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1 min read

Re-imagining advancement

When alums know they can make an impact, they’re more likely to get involved and contribute to their alma maters. Cutler Andrews, Senior Vice President of Fundraising Consulting at Ruffalo Noel Levitz, talks with Mongoose's Mike Kochczynski about how schools can re-imagine their approach to advancement to increase engagement and alumni gifts.

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1 min read

Pushing back on generational labels

All millennials are not the same, and your institution could be making a mistake by lumping people of the same age group together. If you’re grouping your current and prospective students by generational stereotypes, you’re not serving their needs (or yours). Dr. Scott Cline, Vice President of Enrollment at California College of the Arts, talks about the importance of data and the problem with lazy generational labeling.

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1 min read

Open textbooks and the future of content

What is the future of content in higher ed, and what lessons can be learned from the evolution of online file sharing? Hugh McGuire, co-founder of Rebus Foundation joins Mongoose to talk about content accessibility and the possibilities that exist with Open Textbooks.

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2 min read

Should technical colleges be texting?

Engaging with technical school students and prospects offers unique challenges.

There are always obstacles in the way of reaching your constituents. And, while every campus has students with different characteristics, technical schools have additional challenges that 4-year institutions might not experience.

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1 min read

Mongoose + RNL partner to strengthen engagement with students

We are excited to announce a new strategic partnership with RNL, the leading provider of higher education enrollment management, student success, and fundraising solutions.

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1 min read

Lena Militello named Mongoose Client Success Operations Coordinator

We are happy to announce the newest member of our Mongoose team. Lena Militello joins us as our Client Success Operations Coordinator.

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41 min read

Setting your school apart and creating value

Students need to find a school that is the right fit for them. Dr. Walter Kimbrough, President of Dillard University talks with Mike Kochczynski about creating value in school programs, managing institutional goals with revenue realities, handling controversy on campus and running a school in 2019.

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6 min read

Higher Ed: Challenged as Never Before

Recently, Scott Jaschik, the co-founder and editor of Inside Higher Ed gave the keynote presentation at ELEVATE 2018, our Mongoose user retreat. Scott spoke about the many challenges facing higher ed professionals and what institutions are doing (or need to do) to survive in the current social/political/economic climate.

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1 min read

Get more graduate recruits with text messaging

The number of jobs requiring a graduate degree has increased by over 300% since 19701. So, knowing how important and popular graduate programs are, we realize Mongoose needs to assist enrollment managers. This blog is the first foray in our efforts to help

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1 min read

How to expand adoption and use of texting on campus

SMS texting in admissions can help you bring more students to your school. Maybe, it already has. But texting is such an easy and effective way of communicating - students get used to it. If your campus stops using texting when students matriculate, the student experience becomes disjointed and can lead to less than ideal outcomes.

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2 min read

How to integrate the Cadence texting platform with your CRM

Texting platforms are designed to make it much easier to reach constituents. CRM systems need to be the system of record for contact data and, ideally, have records of all communication from any medium. Making sure the two systems integrate is essential.

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1 min read

Jeffrey Meece Ed.D. named Mongoose Vice President, Strategy

For Mongoose, this is a big win. Adding to a powerhouse staff, Mongoose has hired Jeff Meece as Vice President, Strategy. With more than 23 years of enrollment management experience, most recently as the Associate Vice President for Enrollment Management at Columbia College Chicago. He specializes in helping institutions be strategic with their communications. Along with his new role with Mongoose, Jeff will continue as an associate consultant with Ruffalo Noel Levitz, an industry leader in enrollment management, student success, and fundraising management.

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31 min read

Changing the way we think about advancement and alumni identity

“I think I would benefit more if a school took an interest in who I am today, rather than who I was when I was 20.”

A great conversation on advancement with Dr. Jay Dillon, founder of Alumni Identity. Jay talks with Mike about how institutions should change the way they think about and view alums and donors, and how that strategy has led to better results for USF and UCLA. (Plus, hear the best email subject line he’s ever used – 23% open rate!)

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1 min read

Making connections with storytelling

Is a story more powerful than statistics? Ellen Treanor, associate vice president of brand strategy at Southern Utah University, explains how engaging students with storytelling can make a huge difference in your enrollment efforts. Mongoose’s Mike Kochczynski hosts the conversation.

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28 min read

Developing a texting communications plan for current students

Your success depends on your ability to communicate with students, and a good strategy creates the best results. This guide will help you identify attainable goals for your department and then show you how to install a plan to reach them, including important best practices to avoid pitfalls and increase your reach.

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1 min read

How Eastern Washington University reinvented communications with texting

Jens Larson, Director of Student Communications at Eastern Washington University, details how texting helped his institution improve enrollment numbers, and how EWU continues to develop and improve the ways they use texting to reach students.

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2 min read

10 texting platform features that will make your life easier

These dynamic features will help you get the most out of your platform

You’re ready to institute a texting platform at your institution. It’s a powerful move that is certain to increase engagement, responses, and critical outcomes. But, before you hit send, make sure you’re set up for success with these 10 fantastic features.

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2 min read

How to choose a texting platform for your campus


Texting is a powerful method of communication that allows you to connect with students the way they prefer. If properly utilized, texting allows you to actually reach students and set your institution apart from the competition. You have to choose a texting platform that meets your needs across the enterprise.

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3 min read

Comparing a texting feature to a texting platform

Information system-level texting features fall short of the capabilities of a platform like CadenceBe it a CRM, SIS, fundraising system or other, a good information system will make your department more efficient and organized. Some even offer the ability to text students, but functionality falls short.

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2 min read

Which departments should be texting?

Texting can help many departments in your institution reach students. When deciding to make texting an enterprise solution, consider which departments are having the most difficulty communicating. That might be the best place to start.

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3 min read

Emergency alerts vs. informational/conversational texting

Emergency alerts are designed to, well, alert users in the case of an emergency. Whereas, conversational texts are designed to facilitate staff to students communication; resulting in better outcomes.

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6 min read

Texting across the enterprise

A step-by-step guide to reaching students throughout their lifecycle

Whether you’re currently utilizing a texting platform for a specific department at your school or still putting together a communications strategy, it pays to consider enterprise texting. SMS texting helps improve enrollment, allows you to reach more parents, increases graduation rates, and better connects you to graduates. The key is to find the right texting platform and get buy-in from all departments.

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28 min read

Effective use of texting across the enterprise

Panelists from Daemen College and Plymouth State University will speak with Mongoose’s Amanda Torrelli to share how they’ve implemented texting solutions. You’ll hear their success stories and best practices for enterprise texting.

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4 min read

Best practices for texting in advancement

The same communications platform that has proven successful for recruiting and retaining students can be utilized beyond graduation. More institutions are using texting to reach alumni and increase awareness, involvement, and gifts.

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1 min read

Legalities of texting alumni

It IS legal for non-profits to text alumni and donors

In 2012, the Federal Communications Commission updated the Telephone Consumer Protection Act (TCPA), increasing some restrictions related to sending texts to mobile phones. The TCPA restricts the use of using automated technology to contact consumers by either voice or text. However, non-profit institutions are exempt from these regulations.

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5 min read

6 smart uses of texting in advancement

Texting is the dominant medium for communicating today. And while institutions across the country are benefiting from using SMS texting platforms for enrollment and engagement, the medium is currently underutilized in advancement. Texting alumni and donors can be a game-changer if done correctly.

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27 min read

Social media in higher ed

Chris D’Orso, Associate Director of Admissions at SUNY Brockport, discusses social media in higher education, with tips on managing various school social platforms, interacting with students, and finding the right times to inject personality into your posts. Mongoose’s Mike Kochczynski hosts the conversation.

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1 min read

Managing texting preferences

Mongoose’s Dave Marshall and Andrew Veatch discuss the best practices for higher ed institutions to manage texting preferences in an enterprise environment. Topics covered include how to handle contact and student opt-outs and choosing the right staff members to send texts.

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1 min read

Communicating with Gen Z students

St. Michael’s Assistant Director of Admissions Jake Joseph discusses how a small Northeast school connects with students and prospective students. In an informative conversation with Mongoose’s Mike Kochczynski, Jake stresses the importance of being authentic, how to make your school stand out in a competitive region and how peer influence is still as big a factor in recruiting.

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1 min read

Integrating a texting platform with Salesforce

An in-depth discussion on integrating records and contacts from Salesforce to your texting platform. Mongoose Lead Software Developer, Nick Forysinski, and Mongoose President, Dave Marshall, talk about the best practices for defining your contacts, SMS opt-ins and opt-outs, and managing multiple values in the opt-out fields created by Salesforce. 

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3 min read

Best practices for texting students

If there’s one thing to take away from this blog, it’s this: Before you hit send, ask yourself, “Is this valuable information for students?”

While texting is a powerful way to engage prospective and current students, there are right and wrong ways to do it. Here are some tips for effective SMS texting.

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1 min read

Admissions texting templates to make your life easier

Save time and improve response rates with these convenient templates.

We’ve talked in the past about how important texting templates can be for your school’s communications strategy. Like any other fill-in-the-blank template, a texting template allows you to set up the framework, then easily customize. Templates save you time and reduce the risk of poorly-written messages.

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28 min read

Texting in advancement: Best practices and new opportunities

In this free, 45-minute webinar, learn how advancement professionals from UNC Charlotte and Coe College are leveraging texting to enhance and improve alumni engagement and fundraising.

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3 min read

Five novel uses of texting to engage students

You already know that text messaging is the preferred method of communication for today’s students. Maybe you’ve even implemented texting on your campus (in that case – kudos to you!). There’s no question it’s the simplest, most reliable solution to reach any cohort on campus.

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5 min read

[Case Study] Texting at Carroll University improves student outcomes

It’s no secret that text messaging is the preferred method of communication for today’s students over email, direct mail or phone calls; in a recent report1, nearly 80% of prospective students said they are open to receiving text messages from colleges and universities. However, less than 50% report being offered the option to text. How should institutions address this gap by reaching students the way they prefer?

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2 min read

When (and when not) to use automated text messages

If your school is utilizing a text messaging platform to communicate with students, you’re already basking in the glory of the convenience and manageability. But there’s still plenty on your plate and only so much time in a day.

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5 min read

ELEVATE recap: Experts discuss texting with students

It’s always interesting to see what leading institutions are doing to leverage students' medium of choice - texting .

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1 min read

When and how to use text nudges on campus

There’s a big difference between who wants to send text nudges to your students and who should be sending text nudges.

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2 min read

Ask a 1940's Admissions Dean, Bertram L. Burnside

  • Dear Bertram: Should I partner with the Common App or the Coalition App? I am considering including a shared application system for next year’s class. Will adding one or both of those applications to the mix actually diversify our application pool?
    That’s Dr. Burnside, to you. I didn’t bust my hump to earn a sheepskin so some wet nose dewdropper could razz me. Now, I am not familiar with this App fellow or his coalition. He sounds to me like a snake oil salesman.
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2 min read

Ask an FTP Server

  • What role can IT play in supporting student retention, graduation, and future employability?  There are so many unnecessary boundaries here. - Tabitha H.
    Oh, good. IT. Yes, the same scobberlotchers who jumped all over Filezilla like a sailor in port. Now they’re all riddled with malware and bringing it back home to their best girl. I’ll tell you what role IT can play - once they’ve figured out how to remove the Ask.com toolbar, they can just relax.  We’re good - I’m all drwx------
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[Clients Only] Introduction to Cadence and texting best practices

Hear from Ashley and Amanda from Mongoose as they review the latest updates from Mongoose, general best practices for texting with students, and new and improved resources for our clients. You'll need your Mongoose Cadence login credentials to access the video and slide deck.

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2 min read

Why it’s important to share your texting successes with others on campus

Texting is an extremely simple medium to use - but it’s just as easy to misuse.  With something so highly personal - incorrect usage of texting is not only ineffective - it can do more harm than good. If you and your department have had successes, yell from the rooftops and be a student engagement champion on your campus. Your feedback assists other departments on campus and could lead to additional opportunities to reach institutional goals. Plus, you might even elevate your own reputation on campus as more of a strategic thinker and leader.

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1 min read

Texting templates are guidelines for success

Texting templates are critical because (and be careful not to fall off your seat) not all staff are wonderful copywriters. In working with over 400 institutions to help develop their texting content strategies, we have found that a content strategy is only as good as the templates provided to staff. This cannot be understated.

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Mongoose ELEVATE 2018 user retreat webinar


View the recording of our webinar hosted by Mongoose’s President, Dave Marshall, about the value of attending this year’s ELEVATE user retreat. Learn reasons why you should attend, how you can convince your boss it’s a good idea, and what to expect when you visit Buffalo this August. 

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3 min read

Collecting mobile phone numbers and opt-in permission from students

A long, long time ago (okay, like 6 years ago) it was only possible to text students using your personal mobile phone. Higher ed learned pretty quickly that giving out your mobile phone number to someone you don’t personally know is like handing a toddler a cup of juice without a lid; there’s going to be a big mess.

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3 min read

Top three considerations when selecting a texting platform

We all know by now that texting is an extremely effective way to communicate with students. Campuses across the country are using texting to varying degrees with a range of success. The texting platform selected by the institution seems to be the benchmark that determines how successful the institution will be.

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2 min read

Text nudges to engage students

You can see how texting in general is effective, so it’s time to take a deeper look into how it can fit into your overall communications strategy.

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1 min read

Why do you need a texting communications plan?

Let’s say you decide to use texting as your primary means of communicating with students (which seems like a smart move because it is, for the most part, the only way students send and receive information). What’s the worst that can happen?

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2 min read

What mediums work best when communicating with parents?

There isn’t one magic medium that will work every time for every parent, which is why it’s important to take a multichannel approach. That said, research shows that websites, texting, and email are more effective than phone calls, brochures, and other mediums. Here’s a quick look at how the most common tactics compare.

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[Video] Mongoose moving adventure

As companies grow, it's important that they never lose sight of their roots. Lucky for us, our roots are literally across the street. In January the Mongoose fam moved into a new office. Enjoy this short video of our moving adventure.

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5 min read

Prospectives vs. Professionals: A brutally honest satirical comparison

New research by Gil Rogers of Chegg and Michael Stoner of mStoner, Inc. has the industry talking. In their Mythbusting research series, the two higher ed heavyweights illustrate where prospective students and higher education enrollment and marketing professionals agree and disagree on enrollment marketing topics.

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1 min read

Texting throughout the student lifecycle

Learn from a diverse panel of Mongoose users that have leveraged texting throughout the student lifecycle to enhance and improve student experience. Amanda will interview panelists and explore their texting journey in the areas of student success, financial aid and students services. We will discuss why texting, success stories, learning lessons and creative texting tactics.

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1 min read

The use of texting for intercollegiate athletics

Join us as we discuss best uses for texting within intercollegiate athletics. We’re excited to sponsor this panel discussion featuring four industry experts – each with a unique take on how texting can and should be used within an athletics department.

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1 min read

Using mobile technology to improve communication with students

Struggling to communicate with today’s students? Join leadership from the University of Oklahoma, Radford University and University of the Sciences for a panel discussion on "Using Mobile to Improve Communication with Students."

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2 min read

PPY is the new black: 4 ways texting will ensure effectiveness

PPY = Prior-Prior Year Income Data for the FAFSA

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3 min read

Increased enrollment yield with texting: exploring the data

How to achieve higher yield rates, and other lessons learned through a full enrollment cycle

Why did a mid-sized four-year private institution have a 48% higher yield rate for students who texted them versus students who didn’t text? In this study, we’ll explore that question—and many others—as we share findings from a recent 12-month study of an institution that used texting as a significant part of their communication mix with students.

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4 min read

Veteran wisdom for transfer admissions professionals

Practical tips to new increase transfer enrollment

Transfer students have very different perspectives than first-year students. First-year students are often trying to figure out who they want to become and where they want to do so. Transfer students are much more discerning and have already had concrete experiences. They want to know what they will become and how they can go about accomplishing it.  The role of the transfer advisor is to help them to unlock that process.

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2 min read

Using a phone to text students is (now) a bad idea

Many institutions provide admissions counselors with mobile phones. It makes sense. It allows them to not have to use their personal mobile for university business. They can check email, send texts, receive phone calls and communicate with students without an added out of pocket expense.

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2 min read

Stop. Using. Periods. Maximizing your text messaging response rate

Why you should (almost) always end student texts with “?” Want to kill a conversation? Stop asking questions.

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1 min read

[Case Study] Texting and yield at Presbyterian College

Suzanne Petrusch, VP Enrollment and Marketing at Presbyterian College, began texting prospective students in 2009. Over the last eight years, a lot has changed; not only from a technology perspective but also in terms of students’ and families’ attitudes about texting. Eight years later, Suzanne has refined her approach to texting and how it can best be used to build better relationships with families.

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1 min read

The student communication crisis

In an age when leaving a student a voicemail is the equivalent of stuffing a note in a bottle and throwing it into the ocean, it’s clear that phone calls are not an efficient way to reach constituents.

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1 min read

What’s a good response rate?

When it comes to our clients, they’re obsessed with analytics. “What’s a good response rate when texting?” is actually one of the most frequently asked questions we receive. And it’s justified as well-known metrics, such as email open and click rates, pale in comparison to texting.

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6 min read

Managing texting preferences in an enterprise environment

Texting has taken higher education by storm and is now the most effective way to communicate with today’s students. Of course, as with the introduction of any new technology, it’s important to be thoughtful about implementation and governance. In this article, we’ll answer—in both high and detailed levels–the six most pertinent questions regarding the management of texting preferences across the institution.

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3 min read

5 Metrics that matter when texting students

Engagement and behavior can tell you if your texting campaigns are working.

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2 min read

How to not kill the medium when texting students

Texting is a top-rated channel for communicating with students. Surprisingly, it’s also the most underutilized. Until recently, there was no simple way for institutions to manage texting on campus. But now, forward-thinking institutions are improving their enrollment yield and student outcomes by utilizing SMS management platforms like Cadence.

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1 min read

Is your medium sending the wrong message?

A ’60s philosopher nails it with a theory that holds even truer today.

What brings you here?

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1 min read

What content should be on the parents’ section of your school’s website?

Parents are the most important influencers for prospective students, which is why it’s important to welcome them into the admissions process, and address their concerns on a dedicated page (or section) of your website. Here, we’ll cover parents’ top concerns and share a sample wireframe that you can use.

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2 min read

Legalities of texting students

You want to text students. But you don’t want to break the law. (Orange may be the new black, but it’s still not your color.) Lucky for you, it’s fairly easy to stay in compliance.

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2 min read

Impact of texting on enrollment

The bottom line:

There’s a clear correlation between admissions reps who are texting students and those who are meeting - and exceeding - their territory expectations.

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2 min read

Seven rules of engagement - Mongoose style

Higher education is more competitive than ever.  For many campuses to succeed, they must be nimble and outsmart competitors to attract potential students (and to keep the attention of current students). As they say - those who evolve will thrive. Those who don’t may perish. When it comes to texting in higher ed, it all comes down to principles. Welcome to the seven rules of engagement.

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2 min read

Transfer folks: Make it easy on everyone - text your students

Ever feel like you’re the redheaded stepchild? May passes and the rest of your admissions team takes a well deserved collective exhale. Time for them to recharge for the fall. Not so much for you. You’ve already began ramping up. Your time is now. So let’s get at it!

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2 min read

How to collect parent information in the admissions process

If you want to collect parents’ email and phone numbers (and you should, given the impact of parents on the decision process), you have to ask for their information. Perhaps the most effective way to do this is to make some small changes to your RFI form and any other time you are asking for personal information. Here’s how:

> STEP 1 Add a parents section to your RFI form

The parents section can be small — all you really need are fields for a parent’s first name, last name, mobile phone and email.

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2 min read

When to include parents in the admissions process

Start sooner, since parents’ influence is the strongest earlier in the process

Parents are typically most influential at the start, when families are deciding which schools might be right for the student. Once the consideration set of schools is established, however, students tend to have more influence in terms of choosing their top schools and then making the final choice.

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2 min read

Yield season: Want to make your numbers?

Getting in touch with seniors is harder than AP Calculus.

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1 min read

5 ways career services should be using texting

1) Increase student attendance at career fairs.

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2 min read

Critical considerations for evaluating a texting solution for your campus

Departments on campus are searching for a more effective and efficient way to communicate with students. The existing solutions (web portals, mass emails, 8.5x11 multi-colored comic sans papers pinned to bulletin boards) are falling short. Real issues such as enrollment, retention, and positive student outcomes are at stake. As a result, we’re seeing a proliferation of various texting solutions as departments across campus are turning to text messaging as the preferred student communication channel.

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4 min read

How to text students and parents without breaking privacy laws

You already manage student privacy when it comes to emails, phone calls and other channels. The good news is that texting is just another medium. Yes, there are a few special things to keep in mind, but it’s actually fairly simple to be in compliance. Here’s what you need to know.

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2 min read

Crafting text messages that make the grade

To paraphrase a common idiom, “It’s not what you text, it’s how you say it.” In our experience, the way a text is crafted can make or break a campaign, and determine whether the student takes action or immediately goes back to looking at Snapchat.

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1 min read

[Free Template] Text Messaging Policy for Your Campus

There’s no question about it: Text messaging is the most effective way to reach students. But does that mean you should dive in head first - and text students about this, that, and the other thing?

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2 min read

Personality traits of parents of Gen-Z students

The infants who worked touchscreens like Beethoven on a piano are products of parents who played in the dirt. When it comes to the parents of Gen-Z students, it’s important to understand where they’re coming from and adapt your communications strategy so you’re talking to them, not at them. Here are some trends we’re seeing from the parents of Gen-Z students, along with some advice on how to reach the generation that survived the Cold War and multiple Ratt albums.

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3 min read

The evolution of student communication

It is 1 million years B.C. and a primitive college admissions professional smacks a hand in a pile of clay, furiously slaps a message on a cave wall, and instructs students to enroll in Mastodon Hunting 101. Their younger counterpart casually strolls by and says, “If you’re not sending them a smoke signal, they’re never going to read it.”

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2 min read

The untapped opportunity of texting students

What if we told you the most effective medium for connecting with students was also the most underutilized? Sounds counterintuitive but it is true. Opportunity isn’t knocking – it’s texting.

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How to text students and parents without breaking privacy laws

You already manage student privacy when it comes to emails, phone calls and other channels. The good news is that texting is just another medium. Yes, there are a few special things to keep in mind, but it’s actually fairly simple to be in compliance. Here’s what you need to know.

Continue reading »
Communicating with parents of prospective students

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

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Best practices for texting students

If there’s one thing to take away from this blog, it’s this: Before you hit send, ask yourself, “Is this valuable information for students?”

While texting is a powerful way to engage prospective and current students, there are right and wrong ways to do it. Here are some tips for effective SMS texting.

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