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Enhancing your brand experience with texting

1 min read

How guiding constituents through every touch point can make all the difference

Would you consider this a higher ed success story?

Students scurry about a campus, smartphones in hand, comfortable, confident, and content knowing that their school is taking the necessary steps to address their problems and answer their questions.

It’s not a fairy tale - it’s texting.

An institution that can effectively reach its students will enjoy a more engaged, happier, and successful student base. And the story will spread across the land to anyone looking for a rewarding collegiate experience.

Fact: Students want to be texted.

While cell phones very much represent a personal space for students, students do want information. According to Inside Higher Ed, teens and prospective students both welcome and appreciate helpful text messages.

Asked what kinds of information they would like to receive from a college via text message:

  • 79% wanted application reminders
  • 71% wanted info on admission-related campus events
  • 64% said they’d like reminders about financial aid

A majority (55%) of teens, when asked how they’d like to be contacted by current students or admissions officers, said they’d like to be texted. Your communications shouldn’t stop after admissions. A little text here and there can guide a student throughout their lifecycle.

The right text is a helpful one.

The big question to ask before every text you send is, “Will this help the student?” Sending reminders to follow-up emails, requesting feedback from students after events, and following up on in-person meetings are just a few ways to meet a student’s needs and make a meaningful connection.

Want to learn more? Download this white paper containing an extensive look at texting across the enterprise, including valuable texting templates that will save your staff time and ensure your messaging is on point.

Free Guide - Improving your brand experience with texting

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How to text students and parents without breaking privacy laws

You already manage student privacy when it comes to emails, phone calls and other channels. The good news is that texting is just another medium. Yes, there are a few special things to keep in mind, but it’s actually fairly simple to be in compliance. Here’s what you need to know.

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Communicating with parents of prospective students

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

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Best practices for texting students

If there’s one thing to take away from this blog, it’s this: Before you hit send, ask yourself, “Is this valuable information for students?”

While texting is a powerful way to engage prospective and current students, there are right and wrong ways to do it. Here are some tips for effective SMS texting.

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[FREE GUIDE]  Improving your brand experience with texting DOWNLOAD