The latest higher ed content for Admissions and Enrollment

Recruitment tools continue to evolve. What started with punch cards and simple...

Community colleges and their students are faced with unique challenges. 

For...

It is no secret that parents play a big role in the college search process with...

Many higher ed professionals run student engagement campaigns, but most are...

📣 New Industry Standards for April 2022 📣

Industry-wide standards now require...

You already manage student privacy when it comes to emails, phone calls and...

Before you send any text, ask yourself, “Is this valuable information for our...

Personalizing your communications helps increase student engagement. The more...

Colleges and universities spend the majority of their marketing budgets driving...

It’s no secret: Community colleges have borne the brunt of enrollment fallouts...

Higher ed has evolved dramatically in the past several years. Schools raced to...

Year after year, colleges and universities are expected to meet loftier goals...

Texting is by far the preferred communication channel for college students, but...

“When is the best time to text students?” “How often should our school use...

What do students want from your school?

You've got to ask them to get an answer.

A new study by Juji names student engagement and recruitment as top priorities...

First-generation students are among the most highly sought in higher ed, and...

Two years ago, when the brutality of life was constantly jabbing away at our...

Some folks need 8 friends to convince them what to eat for lunch. Other people...

Your school is ready to text students but the question is: Are students ready...

Parents are involved in the process of picking a college for more than 60% of...

According to RNL's 2021 E-Expectations Report, a college's website is the most...

Students can buy cars out of a vending machine in minutes. The pedestal on...

Online and community college students are typically self-starters looking to...

Schools that provide students a better website experience will thrive.

Is...

Whether or not you use Cadence, Mongoose’s texting platform, is irrelevant...

As COVID numbers continue to fluctuate with the Delta variant, the higher ed...

“Helicopter” parents have landed

We call the parents of Gen Z students...

With so many questions to be answered, forms to file, and inboxes to empty, it...

Why would a student choose a college to attend, pay a deposit, then change...

There is value in authenticity - and students trust other students.

If your...

Getting in touch with seniors is harder than AP Calculus.

Students screen...

Meet prospective students where they are: their phones

Your Admissions team...

When the staff at your college or university sends a text, it’s only the...

If your communication strategy only includes texting your student population,...

A prospective student showed interest, asked questions, and committed to...

While students prefer texting to phone calls and emails, you can never rely on...

While it’s always a concern for admissions teams that high school graduates...

Visitors to higher education websites expect to find information or complete a...

Hint: Don’t pretend you’re the person who just retired

People go on vacation....

"The best way to help students manage the stress [of applying to schools] is...

Jacksonville State University is a 4-year public institution that faced a...

“You can look at the IP addresses. We can actually see 10-15% of the...

Like many schools, Florida Southern College (FSC) had declining enrollment...

Each cycle, admissions staffs across the country work hard to make their...

The number of jobs requiring a graduate degree has increased by over 300%...

Is a story more powerful than statistics? Ellen Treanor, associate vice...

Jens Larson, Director of Student Communications at Eastern Washington...

St. Michael’s Assistant Director of Admissions Jake Joseph discusses how a...

Save time and improve response rates with these convenient templates.

We’ve...

It’s always interesting to see what leading institutions are doing to leverage...

• Dear Bertram: Should I partner with the Common App or the Coalition App? I am...

Texting is an extremely simple yet powerful medium to use when communicating...

Texting templates are critical because (and be careful not to fall off your...

A long, long time ago (okay, like 8 years ago) it was only possible to text...

There isn’t one magic medium that will work every time for every parent, which...

PPY = Prior-Prior Year Income Data for the FAFSA

Beginning in October 2016...

How to achieve higher yield rates, and other lessons learned through a full...

Practical tips to new increase transfer enrollment

Transfer students have very...

Suzanne Petrusch, VP Enrollment and Marketing at Presbyterian College, began...

In an age when leaving a student a voicemail is the equivalent of stuffing a...

Parents are the most important influencers for prospective students, which is...

The bottom line:

There’s a clear correlation between admissions reps who are...

Ever feel like you’re the redheaded stepchild? May passes and the rest of your...

Start sooner, since parents’ influence is the strongest earlier in the process