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What our partner colleges and universities are reading

4 min read

Utilizing Technology for Graduate Recruitment

Recruitment tools continue to evolve. What started with punch cards and simple...

3 min read

How Onondaga Community College Revolutionized Student Success with Texting

Community colleges and their students are faced with unique challenges. 


3 min read

Engaging Parents of First-Generation Students

It is no secret that parents play a big role in the college search process with...

6 min read

How to Plan Successful Engagement Campaigns

Many higher ed professionals run student engagement campaigns, but most are...

6 min read

New Text Opt-In Requirements for Higher Ed Texting

đź“Ł New Industry Standards for April 2022 đź“Ł

Industry-wide standards now require...

5 min read

How to Text Students, Alumni and Parents Without Breaking Privacy Laws

You already manage student privacy when it comes to emails, phone calls and...

5 min read

10 Best Practices for Texting Students

Before you send any text, ask yourself, “Is this valuable information for our...

5 min read

How East Tennessee State University Uses Data to Text Students

Personalizing your communications helps increase student engagement. The more...

2 min read

2021 Higher Ed Website Benchmarks

Colleges and universities spend the majority of their marketing budgets driving...

4 min read

Reaching Community College Students

It’s no secret: Community colleges have borne the brunt of enrollment fallouts...

6 min read

Higher Ed Trends to Watch in 2022

Higher ed has evolved dramatically in the past several years. Schools raced to...

3 min read

The Modern Framework to Higher Ed Budget Planning

Year after year, colleges and universities are expected to meet loftier goals...

3 min read

The Legalities of Texting in 2022: What You Need to Know

Texting is by far the preferred communication channel for college students, but...

4 min read

When, How, and How Often to Text for Higher Ed

“When is the best time to text students?” â€śHow often should our school use...

1 min read

What Students Want - Insights on the Future of Higher Ed

What do students want from your school?

You've got to ask them to get an answer.

2 min read

Challenges & Opportunities in Online Learning: Key Findings from University Leaders

A new study by Juji names student engagement and recruitment as top priorities...

3 min read

Recruiting First-Generation College Students

First-generation students are among the most highly sought in higher ed, and...

1 min read

Putting the “Community” into Community College When It's Needed Most

Two years ago, when the brutality of life was constantly jabbing away at our...

3 Influences on a Student’s College Decision

Some folks need 8 friends to convince them what to eat for lunch. Other people...

2 min read

How Do You Know That Students Actually Want to Receive Text Messages from You? Here’s Proof.

Your school is ready to text students but the question is: Are students ready...

12 min read

Communicating With Parents of Prospective Students

Parents are involved in the process of picking a college for more than 60% of...

2 min read

What Students Are Looking for on Your Website (And How to Make it Easier to Find)

According to RNL's 2021 E-Expectations Report, a college's website is the most...

3 min read

4 Hyper-Personalized Communication Tactics Other Schools Aren’t Using

Students can buy cars out of a vending machine in minutes. The pedestal on...

3 min read

How to improve online student engagement

Online and community college students are typically self-starters looking to...

2 min read

Reaching More Students with Conversational Marketing

Schools that provide students a better website experience will thrive.


2 min read

3 relevant tips for higher ed texting through COVID

Whether or not you use Cadence, Mongoose’s texting platform, is irrelevant...

2 min read

Staying connected with students if your campus closes

As COVID numbers continue to fluctuate with the Delta variant, the higher ed...

1 min read

Personality traits of parents of Gen Z students

“Helicopter” parents have landed

We call the parents of Gen Z students...

2 min read

How to Increase Student Engagement with Less Staff

With so many questions to be answered, forms to file, and inboxes to empty, it...

4 min read

4 ways to reduce melt you haven’t tried already

Why would a student choose a college to attend, pay a deposit, then change...

3 min read

5 benefits of using current students to text prospective students

There is value in authenticity - and students trust other students.

If your...

2 min read

Yield season: want to make your numbers?

Getting in touch with seniors is harder than AP Calculus.

Students screen...

1 min read

Texting with Cadence creates real ROI for Admissions departments

Meet prospective students where they are: their phones

Your Admissions team...

2 min read

Advance your institution's communications with Auto Reply

When the staff at your college or university sends a text, it’s only the...

3 min read

Communicating with parents, high school counselors, employers & media

If your communication strategy only includes texting your student population,...

2 min read

3 texting strategies proven to rekindle conversations with students

A prospective student showed interest, asked questions, and committed to...

2 min read

Texting nudges to supplement your college's communications strategy

While students prefer texting to phone calls and emails, you can never rely on...

3 min read

Preparing for the summer of COVID-related melt

While it’s always a concern for admissions teams that high school graduates...

6 min read

How a higher ed institution increased conversions by 518% with ChatBot

Visitors to higher education websites expect to find information or complete a...

2 min read

A guide to writing uncomfortable messages

Hint: Don’t pretend you’re the person who just retired

People go on vacation....

1 min read

We get to do this - caring in college admissions with Brennan Barnard

"The best way to help students manage the stress [of applying to schools] is...

2 min read

How Jacksonville State combined smart integration with automation

Jacksonville State University is a 4-year public institution that faced a...

1 min read

Some surprising statistics on "stealth fighter" parents

“You can look at the IP addresses. We can actually see 10-15% of the...

4 min read

Florida Southern College is in the relationship-building business

Like many schools, Florida Southern College (FSC) had declining enrollment...

2 min read

Four strategies to avoid melt

Each cycle, admissions staffs across the country work hard to make their...

1 min read

Get more graduate recruits with text messaging

The number of jobs requiring a graduate degree has increased by over 300%...

1 min read

Making connections with storytelling

Is a story more powerful than statistics? Ellen Treanor, associate vice...

1 min read

How Eastern Washington University reinvented communications by texting

Jens Larson, Director of Student Communications at Eastern Washington...

1 min read

Communicating with Gen Z students

St. Michael’s Assistant Director of Admissions Jake Joseph discusses how a...

1 min read

Admissions texting templates to make your life easier

Save time and improve response rates with these convenient templates.


5 min read

ELEVATE recap: Experts discuss texting with students

It’s always interesting to see what leading institutions are doing to leverage...

2 min read

Ask a 1940's Admissions Dean, Bertram L. Burnside

  • Dear Bertram: Should I partner with the Common App or the Coalition App? I am...
2 min read

Why it’s important to share texting successes with others on campus

Texting is an extremely simple yet powerful medium to use when communicating...

1 min read

Texting templates are guidelines for success

Texting templates are critical because (and be careful not to fall off your...

3 min read

Collecting mobile phone numbers and opt-in permission from students

A long, long time ago (okay, like 8 years ago) it was only possible to text...

2 min read

What mediums work best when communicating with parents?

There isn’t one magic medium that will work every time for every parent, which...

2 min read

PPY is the new black: 4 ways texting will ensure effectiveness

PPY = Prior-Prior Year Income Data for the FAFSA

Beginning in October 2016...

3 min read

Increased enrollment yield with texting: exploring the data

How to achieve higher yield rates, and other lessons learned through a full...

4 min read

Veteran wisdom for transfer admissions professionals

Practical tips to new increase transfer enrollment

Transfer students have very...

1 min read

[Case Study] Texting and yield at Presbyterian College

Suzanne Petrusch, VP Enrollment and Marketing at Presbyterian College, began...

1 min read

The student communication crisis

In an age when leaving a student a voicemail is the equivalent of stuffing a...

1 min read

What content should be on the parents’ section of your website?

Parents are the most important influencers for prospective students, which is...

2 min read

Impact of texting on enrollment

The bottom line:

There’s a clear correlation between admissions reps who are...

2 min read

Transfer folks: Make it easy on everyone - text your students

Ever feel like you’re the redheaded stepchild? May passes and the rest of your...

2 min read

How to collect parent information in the admissions process

If you want to collect parents’ email and phone numbers (and you should, given...
2 min read

When to include parents in the admissions process

Start sooner, since parents’ influence is the strongest earlier in the process


Get Cadence and Harmony

Start engaging your audience with powerful conversational software.

Request Demo