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What content should be on the parents’ section of your school’s website?

1 min read

Parents are the most important influencers for prospective students, which is why it’s important to welcome them into the admissions process, and address their concerns on a dedicated page (or section) of your website. Here, we’ll cover parents’ top concerns and share a sample wireframe that you can use.

The four topics that parents care most about:

1. Quality

  • Details about majors
  • School and departmental rankings 

2. Cost

  • Financial calculators
  • Financial aid opportunities

3. Student experience

  • Student life
  • Safety
  • Housing

4. Logistics

  • Deadlines
  • Updates
 

Parents’ questions and concerns will change throughout the process, but most parents will want to learn about some (if not all) of these areas at some point.

Sample wireframe

This sample wireframe shows how the parents and family section of your website can include information about academics, upcoming deadlines, financial aid, and other key topics.

parents-wireframe

Shout-out to Bradley University for inspiring the mockup above.

Want to learn more?

Our full report on parents covers everything from how to get contact information for parents, to the most effective communications strategies for parents of Gen-Z students.

FREE GUIDE: Communicating with Parents of Prospective Students

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