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Yield season: Want to make your numbers?

2 min read

Getting in touch with seniors is harder than AP Calculus.

Students screen their calls. They don’t always return voicemails. And emails often go unanswered.

Why won’t they reply?

Maybe because you’re not talking to them on their terms.
So how do you make sure the hard work you put in all year long pays off at deposit time? Here’s what we’ve learned by helping our client institutions send and receive more than 2 million texts.

Ask a question to get a response.

One partner institution increased their response rate from less than 1% to more than 50% by adding one simple question — ”We see you applied, are you still interested?” — to their texts. Your goal is to engage students, not just inform them.

With texting, you can:

- Find out which students are most interested
- Remind them about deposit deadlines
- Check in with undecided students
- Follow up on missing transcripts and test scores
- Make sure interested students actually submitted their applications

When should you text them?

We recommend sending texts around 3:30 or 4:00 p.m. Students are typically out of school by then, and you still have time to respond once they start texting you back. Scheduling your texts for late afternoon lets you connect with more seniors and be more productive (instead of spending hours on phone calls).

Getting a “no” lets you spend more time on each “yes”

Because texting gives you a better response rate across the board, you’ll have a much clearer picture of which students are interested in your school — and which ones aren’t. That lets you stop wasting time on lost causes, and focus on the students who are missing application materials, or just need some extra hand-holding.

You don’t have to reply right away. (Really.)

Teens expect an instant response from their friends. But they understand (and expect) that companies and professionals will take a bit longer to reply. We’re not saying you should wait three days before texting back — but it’s perfectly fine to get a text from a student in the afternoon and respond the next morning.

“We have over 700 more quality contacts compared to this time last year. And I attribute that to texting. We’re optimistic this will translate to a significant increase in yield.”

Vice President of Enrollment
Carroll University

About Cadence

Cadence lets you have individual conversations with students using the medium they use most — texting. Every admissions counselor can text one-on-one with students — or send out personalized, mass texts — right from their phone, tablet or computer. Cadence even integrates with your CRM or ERP, so you can see everything about a student as you’re texting with them.


How to text students and parents without breaking privacy laws

You already manage student privacy when it comes to emails, phone calls and other channels. The good news is that texting is just another medium. Yes, there are a few special things to keep in mind, but it’s actually fairly simple to be in compliance. Here’s what you need to know.

Continue reading »
Communicating with parents of prospective students

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

Continue reading »
Best practices for texting students

If there’s one thing to take away from this blog, it’s this: Before you hit send, ask yourself, “Is this valuable information for students?”

While texting is a powerful way to engage prospective and current students, there are right and wrong ways to do it. Here are some tips for effective SMS texting.

Continue reading »
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