Getting in touch with seniors is harder than AP Calculus.
Students screen their calls. They almost never return voicemails. And emails often go unanswered.
Why won’t they reply?
Maybe because you’re not talking to them on their terms.
So, how do you make sure the hard work you put in all year long pays off at deposit time? Here’s what we’ve learned by helping over 600 client institutions send and receive millions of texts.
Ask a question to get a response
One partner institution increased their response rate from less than 1% to more than 50% by adding one simple question — ”We see you applied, are you still interested?” — to their texts. Asking a question gives students a clear call to action in what is a confusing process. Your goal is to engage students, not just inform them. By asking students a question, you're letting them know they can ask you questions.
With texting, you can:
- Identify which students are most interested
- Remind them about deposit deadlines
- Check in with undecided students
- Follow up on missing transcripts and test scores
- Make sure interested students actually submitted their applications
When should you text them?
We recommend sending texts around 3:30 or 4:00 p.m. Students are typically out of school by then, and you still have time to respond once they start texting you back. Scheduling your texts for late afternoon lets you connect with more seniors and be more productive (instead of spending hours on phone calls).
You can certainly send a text on a Friday afternoon, just be prepared to start your weekend with your phone in your hand.
Getting a “no” lets you spend more time on each “yes”
Look at a "no" as a green light to efficiency. Because texting gives you a better response rate across the board, you’ll have a much clearer picture of which students are interested in your school — and which ones aren’t. That lets you stop wasting time on lost causes, and focus on the students who are missing application materials or just need some extra hand-holding.
You don’t have to reply right away (really).
There's a natural break in the conversation flow with texting. Teens expect an instant response from their friends. But they understand (and expect) that companies and professionals will take a bit longer to reply. We’re not saying you should wait three days before texting back — but it’s perfectly fine to get a text from a student in the afternoon and respond the next morning.
“We have over 700 more quality contacts compared to this time last year. And I attribute that to texting. We’re optimistic this will translate to a significant increase in yield.”
Vice President of Enrollment
Cadence lets you have individual conversations with students using the medium they use most — texting. Every admissions counselor can text one-on-one with students — or send out personalized, mass texts — right from their phone, tablet or computer. Cadence even integrates with your CRM or ERP, so you can see everything about a student as you’re texting with them.