SMS texting in admissions can help you bring more students to your school. Maybe, it already has. But texting is such an easy and effective way of communicating - students get used to it. If your campus stops using texting when students matriculate, the student experience becomes disjointed and can lead to less-than-ideal outcomes.
When your school limits texting to admissions, it can be a double-edged sword. However, expanding texting across your enterprise may be a powerful tool that benefits students and institutional-wide outcomes.
Spread the word
In a competitive landscape where everyone is looking for solutions, a success story is powerful currency. Share the success your admissions department has had with texting prospective students, and how a platform can help engagement with current students, alumni, and even parents. When your colleagues see the results for themselves, it will be hard to discount how much texting can help other departments reach students.
Take it to the top
The fact remains that, in the eyes of budget control, the bottom line is often the only line. To get buy-in on texting, you have to convince your superiors that texting works. When you can share metrics and speak his or her language, you can start a conversation.
It’s easier to suggest investing in a service if you can equate it to a positive impact on net revenue. An SMS texting platform doesn’t just make life easier for staff members - reaching students helps increase retention rates, improves enrollment numbers, and boosts fundraising.
Considering how critical net revenue is to a school’s viability, it is a major risk to overlook texting students.
Don’t take our word for it
Results are the best measure of success. Take a look at our case study on enterprise texting for community colleges with Grand Rapids Community College and see how the platform transformed their communications.