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Get more graduate recruits with text messaging

1 min read

The number of jobs requiring a graduate degree has increased by over 300% since 19701. So, knowing how important and popular graduate programs are, we realize Mongoose needs to assist enrollment managers. This blog is the first foray in our efforts to help

The graduate recruitment process is quick, yet personalized. It only makes sense to utilize a medium friendly to personalized, quick responses: SMS and MMS messaging. Here’s how you can use text messaging to engage your prospective students:

  • Keep your students informed of deadlines and needs by nudging them to complete particular tasks.
  • Use SMS messages to schedule or coordinate meetings and interviews.
  • Remind students where to navigate to fill out particular online forms or find offices on your campus.
  • Use segments to target students who meet particular criteria, i.e. students who have graduated from your institution at the undergraduate level.
  • Connect with local businesses to enable partnerships.

You might say, “Well, that kind of sounds like undergraduate admissions, and we can’t speak to our audiences the way the undergraduate admissions counselors would.” You would be right. So, to help you speak a language that will attract and retain graduate students, we’ve included a template of texts.

Download this convenient group of 15 texting templates for graduates for free.

FREE TEMPLATES 15 texting templates for graduate enrollment

  1. https://nces.ed.gov/programs/digest/d16/tables/dt16_318.40.asp


How to text students and parents without breaking privacy laws

You already manage student privacy when it comes to emails, phone calls and other channels. The good news is that texting is just another medium. Yes, there are a few special things to keep in mind, but it’s actually fairly simple to be in compliance. Here’s what you need to know.

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Communicating with parents of prospective students

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

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Legalities of texting students

You want to text students. But you don’t want to break the law. (Orange may be the new black, but it’s still not your color.) Lucky for you, it’s fairly easy to stay in compliance.

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[FREE TEMPLATE]  Text Messaging Policy for Your Campus DOWNLOAD