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Legalities of texting alumni

TAGS:   Advancement

It IS legal for non-profits to text alumni and donors

In 2012, the Federal Communications Commission updated the Telephone Consumer Protection Act (TCPA), increasing some restrictions related to sending texts to mobile phones. The TCPA restricts the use of using automated technology to contact consumers by either voice or text. However, non-profit institutions are exempt from these regulations. The CASE (Council for Advancement and Support of Education) website offers a wealth of knowledge regarding the legal considerations that should be taken into account when communicating with alumni and donors.

It’s a matter of can vs. should

While texting alumni is legal, you should still be mindful of your alumni communication preferences in order to maximize your rate of response. People are much more protective of their mobile phones than of their email inbox. Be sure that you are sending at least 3-6 non-fundraising messages over an extended period of time before asking for their financial support.

Do not abandon other channels

Texting is a big part of a successful multi-channel communication and solicitation strategy, but it is only a portion of the equation. Use texting in conjunction with other effective channels such as your alumni newsletter, emails, social media, and phone calls.

FREE TEMPLATES: 15 Texting Templates for Advancement

TAGS:   Advancement

For Mongoose, this is a big win

Adding to a powerhouse staff, Mongoose has hired Jeff Meece as Vice President, Strategy. With more than 23 years of enrollment management experience, most recently as the Associate Vice President for Enrollment Management at Columbia College Chicago. He specializes in helping institutions be strategic with their communications. Along with his new role with Mongoose, Jeff will continue as an associate consultant with Ruffalo Noel Levitz, an industry leader in enrollment management, student success, and fundraising management.

“I think I would benefit more if a school took an interest in who I am today, rather than who I was when I was 20.”

A great conversation on advancement with Dr. Jay Dillon, founder of Alumni Identity. Jay talks with Mike about how institutions should change the way they think about and view alums and donors, and how that strategy has led to better results for USF and UCLA. (Plus, hear the best email subject line he’s ever used – 23% open rate!)

Cadence by Mongoose - Higher Ed's preferred texting platform
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