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Legalities of texting alumni

TAGS:   Advancement

It IS legal for non-profits to text alumni and donors

In 2012, the Federal Communications Commission updated the Telephone Consumer Protection Act (TCPA), increasing some restrictions related to sending texts to mobile phones. The TCPA restricts the use of using automated technology to contact consumers by either voice or text. However, non-profit institutions are exempt from these regulations. The CASE (Council for Advancement and Support of Education) website offers a wealth of knowledge regarding the legal considerations that should be taken into account when communicating with alumni and donors.

It’s a matter of can vs. should

While texting alumni is legal, you should still be mindful of your alumni communication preferences in order to maximize your rate of response. People are much more protective of their mobile phones than of their email inbox. Be sure that you are sending at least 3-6 non-fundraising messages over an extended period of time before asking for their financial support.

Do not abandon other channels

Texting is a big part of a successful multi-channel communication and solicitation strategy, but it is only a portion of the equation. Use texting in conjunction with other effective channels such as your alumni newsletter, emails, social media, and phone calls.

FREE TEMPLATES: 15 Texting Templates for Advancement

TAGS:   Advancement

Emergency alerts are designed to, well, alert users in the case of an emergency. Whereas, conversational texts are designed to facilitate staff to students communication; resulting in better outcomes.

A step-by-step guide to reaching students throughout their lifecycle

Whether you’re currently utilizing a texting platform for a specific department at your school or still putting together a communications strategy, it pays to consider enterprise texting. SMS texting helps improve enrollment, allows you to reach more parents, increases graduation rates, and better connects you to graduates. The key is to find the right texting platform and get buy-in from all departments.

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[FREE TEMPLATES]  15 Texting Templates for Advancement DOWNLOAD NOW