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Making connections with storytelling

Is a story more powerful than statistics? Ellen Treanor, associate vice president of brand strategy at Southern Utah University, explains how engaging students with storytelling can make a huge difference in your enrollment efforts. Mongoose’s Mike Kochczynski hosts the conversation.

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Guests

Ellen Treanor, Associate Vice President of Brand StrategyEllen Treanor

Associate Vice President of Brand Strategy
Southern Utah University

Mongoose Mike KochczynskiMike Kochczynski

Assistant Director of Client Success
Mongoose

We are sometimes asked why it would make sense to add an additional tool to an existing admissions team when they already have so much on their plate.

Each year, admissions staffs across the country work hard to make their classes, only to find that enrollment number reduced due to summer melt. So what can a college do about high school graduates who change their minds about a school, or attending school altogether, even after depositing? Attention to detail is a strong ally in the fight against melt.

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