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What content should be on the parents’ section of your school’s website?

Parents are the most important influencers for prospective students, which is why it’s important to welcome them into the admissions process

, and address their concerns on a dedicated page (or section) of your website. Here, we’ll cover parents’ top concerns and share a sample wireframe that you can use.

The four topics that parents care most about:

1. Quality

  • Details about majors
  • School and departmental rankings 

2. Cost

  • Financial calculators
  • Financial aid opportunities

3. Student experience

  • Student life
  • Safety
  • Housing

4. Logistics

  • Deadlines
  • Updates
 

Parents’ questions and concerns will change throughout the process, but most parents will want to learn about some (if not all) of these areas at some point.

Sample wireframe

This sample wireframe shows how the parents and family section of your website can include information about academics, upcoming deadlines, financial aid, and other key topics.

parents-wireframe

Shout-out to Bradley University for inspiring the mockup above.

Want to learn more?

Our full report on parents covers everything from how to get contact information for parents, to the most effective communications strategies for parents of Gen-Z students.

FREE GUIDE: Communicating with Parents of Prospective Students

For Mongoose, this is a big win

Adding to a powerhouse staff, Mongoose has hired Jeff Meece as Vice President, Strategy. With more than 23 years of enrollment management experience, most recently as the Associate Vice President for Enrollment Management at Columbia College Chicago. He specializes in helping institutions be strategic with their communications. Along with his new role with Mongoose, Jeff will continue as an associate consultant with Ruffalo Noel Levitz, an industry leader in enrollment management, student success, and fundraising management.

“I think I would benefit more if a school took an interest in who I am today, rather than who I was when I was 20.”

A great conversation on advancement with Dr. Jay Dillon, founder of Alumni Identity. Jay talks with Mike about how institutions should change the way they think about and view alums and donors, and how that strategy has led to better results for USF and UCLA. (Plus, hear the best email subject line he’s ever used – 23% open rate!)

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[FREE GUIDE]  Communicating with Parents of Prospective Students DOWNLOAD NOW