Want great content from Mongoose? Sign up now.

What content should be on the parents’ section of your school’s website?

Parents are the most important influencers for prospective students, which is why it’s important to welcome them into the admissions process

, and address their concerns on a dedicated page (or section) of your website. Here, we’ll cover parents’ top concerns and share a sample wireframe that you can use.

The four topics that parents care most about:

1. Quality

  • Details about majors
  • School and departmental rankings 

2. Cost

  • Financial calculators
  • Financial aid opportunities

3. Student experience

  • Student life
  • Safety
  • Housing

4. Logistics

  • Deadlines
  • Updates
 

Parents’ questions and concerns will change throughout the process, but most parents will want to learn about some (if not all) of these areas at some point.

Sample wireframe

This sample wireframe shows how the parents and family section of your website can include information about academics, upcoming deadlines, financial aid, and other key topics.

parents-wireframe

Shout-out to Bradley University for inspiring the mockup above.

Want to learn more?

Our full report on parents covers everything from how to get contact information for parents, to the most effective communications strategies for parents of Gen-Z students.

FREE GUIDE: Communicating with Parents of Prospective Students

With robo-dialing on the rise, more and more students are ignoring phone calls.

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

Cadence by Mongoose - Higher Ed's preferred texting platform
[FREE GUIDE]  Communicating with Parents of Prospective Students DOWNLOAD NOW