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Are your phone calls to students drowning in a sea of robocalls?

1 min read

With robo-dialing on the rise, more and more students are ignoring phone calls.

“You’ve won a cruise.” 
“You owe the IRS.”
“Stay on the line for an important update on your credit account.”

While the messages you send are far more important than the constant stream of robocalls students have to deal with these days, you should consider that you’re not the only person trying to get a hold of them, and those calls might be met with the same trepidation as scams and phone spam.

A deluge of robocalls is enough to frustrate anyone, and many students develop the habit of turning off notifications and ignoring their incoming calls altogether. It leads to fewer responses, fewer returned calls and, eventually, less revenue for your institution.

Consider a multi-tiered approach to set up your phone calls. Send a text or email to your students informing them to expect a phone call at a certain date and time. Use texts as reminders to any deadlines or important dates as a follow-up to your calls.

Some people prefer communicating by email. Some love the immediacy of a text. It’s impossible to reach every student with the same approach, so the more methods you use, the better your chances of building relationships. And the more you cater to students' preferences, the better their experiences with your communications. Texting may be very private to most individuals, but the majority of students state that they want to be texted if the information is relevant.

If phone calls are working for your institution, you shouldn’t stop that approach, but adding texts, emails, and/or mailers to your strategy will help you reach more students.

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