Texting solutions for higher ed

Don't just text students, reach them. View all features »


Achieve campus-wide engagement.


Connect with prospective students.

Student Success

Increase retention with current students.


Improve alumni relations, stewardship, and donations.

Sign up for updates

Stay up to date on the latest industry trends.
[FREE GUIDE]  Texting Across the Enterprise DOWNLOAD
Ready to text?  Create instant, meaningful connections with Cadence. REQUEST DEMO

Text nudges to engage students

2 min read

You can see how texting in general is effective, so it’s time to take a deeper look into how it can fit into your overall communications strategy.

What’s a nudge?

A “nudge” is a brief text to a student intended to guide them in a specific direction. It could be a callout to register for a class, a message to stressed-out students to let them know counseling is available during finals week, or a tap on the shoulder to remind them that a deadline looms. You can even use texts to share content.

“I love the fact that we can send a quick text to students with a direct link to verification forms on our website,” noted Carissa Taylor, administrative assistant for student financial services at Muskingum University.

Build a bridge with texting, then watch everyone cross it

The best way to get buy-in across campus is to show your colleagues and leadership that texting works. Here are a few ways that texting can have a positive impact right away:

  • Registration reminders
  • Advising check-ins
  • Scheduling appointments (you’ll be amazed how quickly students will schedule appointments via text vs. email and other mediums

If it isn’t broke…

Perhaps emails, campus flyers, and other mediums are working for you. If so, there’s no need to stop using them, even if sparingly. Texting is the all-purpose tool in your belt – but that doesn’t mean you should throw the rest of them away.

Be prepared for pushback

Is there a reason why students at your school wouldn’t respond to texting? Will campus leadership be comfortable with texting, and will they need proof that it works before agreeing to implement a strategy? Think ahead and be ready to address any questions or concerns people might have.

Don’t lose sight of the big picture

Ultimately, texting is part of a bigger goal. You want to achieve higher graduation rates, retention rates and other measures of success. An increase in confirmed appointments is great, but it takes an organized, multi-faceted approach to score big wins.

Ready to get started? Download our free guide: Developing a Texting Communications Plan for Current Students.

FREE GUIDE: Developing a Texting Communications Plan for Current Students


How to text students and parents without breaking privacy laws

You already manage student privacy when it comes to emails, phone calls and other channels. The good news is that texting is just another medium. Yes, there are a few special things to keep in mind, but it’s actually fairly simple to be in compliance. Here’s what you need to know.

Continue reading »
Communicating with parents of prospective students

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

Continue reading »
Best practices for texting students

If there’s one thing to take away from this blog, it’s this: Before you hit send, ask yourself, “Is this valuable information for students?”

While texting is a powerful way to engage prospective and current students, there are right and wrong ways to do it. Here are some tips for effective SMS texting.

Continue reading »
[FREE GUIDE]  Developing a Texting Communications Plan for Current Students DOWNLOAD