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Pushing back on generational labels

All millennials are not the same, and your institution could be making a mistake by lumping people of the same age group together. If you’re grouping your current and prospective students by ...
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Should technical colleges be texting?

Engaging with technical school students and prospects offers unique challenges. There are always obstacles in the way of reaching your constituents. And, while every campus has students with ...
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Setting your school apart and creating value

Students need to find a school that is the right fit for them. Dr. Walter Kimbrough, President of Dillard University talks with Mike Kochczynski about creating value in school programs, managing ...
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Higher Ed: Challenged as Never Before

Recently, Scott Jaschik, the co-founder and editor of Inside Higher Ed gave the keynote presentation at ELEVATE 2018, our Mongoose user retreat. Scott spoke about the many challenges facing higher ed ...
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Making connections with storytelling

Is a story more powerful than statistics? Ellen Treanor, associate vice president of brand strategy at Southern Utah University, explains how engaging students with storytelling can make a huge ...
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Developing a texting communications plan for current students

Your success depends on your ability to communicate with students, and a good strategy creates the best results. This guide will help you identify attainable goals for your department and then show ...
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Effective use of texting across the enterprise

Panelists from Daemen College and Plymouth State University will speak with Mongoose’s Amanda Torrelli to share how they’ve implemented texting solutions. You’ll hear their success stories and best ...
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Best practices for texting in advancement

The same communications platform that has proven successful for recruiting and retaining students can be utilized beyond graduation. More institutions are using texting to reach alumni and increase ...
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Social media in higher ed

Chris D’Orso, Associate Director of Admissions at SUNY Brockport, discusses social media in higher education, with tips on managing various school social platforms, interacting with students, and ...
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Managing texting preferences

Mongoose’s Dave Marshall and Andrew Veatch discuss the best practices for higher ed institutions to manage texting preferences in an enterprise environment. Topics covered include how to handle ...
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Cadence by Mongoose - Higher Ed's preferred texting platform