Texting solutions for higher ed

Don't just text students, reach them. View all features »

Enterprise

Achieve campus-wide engagement.
LEARN MORE

Enrollment

Connect with prospective students.
LEARN MORE

Student Success

Increase retention with current students.
LEARN MORE

Advancement

Improve alumni relations, stewardship, and donations.
LEARN MORE

Sign up for updates

Stay up to date on the latest industry trends.
[FREE GUIDE]  Texting Across the Enterprise DOWNLOAD
Ready to text?  Create instant, meaningful connections with Cadence. REQUEST DEMO

News & Events

1 min read

Communicating with Gen Z students

St. Michael’s Assistant Director of Admissions Jake Joseph discusses how a small Northeast school connects with students and prospective students. In an informative conversation with Mongoose’s Mike Kochczynski, Jake stresses the importance of being authentic, how to make your school stand out in a competitive region and how peer influence is still as big a factor in recruiting.

Continue Reading
1 min read

Admissions texting templates to make your life easier

Save time and improve response rates with these convenient templates.

We’ve talked in the past about how important texting templates can be for your school’s communications strategy. Like any other fill-in-the-blank template, a texting template allows you to set up the framework, then easily customize. Templates save you time and reduce the risk of poorly-written messages.

Continue Reading
5 min read

ELEVATE recap: Experts discuss texting with students

It’s always interesting to see what leading institutions are doing to leverage students' medium of choice - texting .

Continue Reading
2 min read

Ask a 1940's Admissions Dean, Bertram L. Burnside

  • Dear Bertram: Should I partner with the Common App or the Coalition App? I am considering including a shared application system for next year’s class. Will adding one or both of those applications to the mix actually diversify our application pool?
    That’s Dr. Burnside, to you. I didn’t bust my hump to earn a sheepskin so some wet nose dewdropper could razz me. Now, I am not familiar with this App fellow or his coalition. He sounds to me like a snake oil salesman.
Continue Reading
2 min read

Why it’s important to share your texting successes with others on campus

Texting is an extremely simple medium to use - but it’s just as easy to misuse.  With something so highly personal - incorrect usage of texting is not only ineffective - it can do more harm than good. If you and your department have had successes, yell from the rooftops and be a student engagement champion on your campus. Your feedback assists other departments on campus and could lead to additional opportunities to reach institutional goals. Plus, you might even elevate your own reputation on campus as more of a strategic thinker and leader.

Continue Reading
1 min read

Texting templates are guidelines for success

Texting templates are critical because (and be careful not to fall off your seat) not all staff are wonderful copywriters. In working with over 400 institutions to help develop their texting content strategies, we have found that a content strategy is only as good as the templates provided to staff. This cannot be understated.

Continue Reading
3 min read

Collecting mobile phone numbers and opt-in permission from students

A long, long time ago (okay, like 6 years ago) it was only possible to text students using your personal mobile phone. Higher ed learned pretty quickly that giving out your mobile phone number to someone you don’t personally know is like handing a toddler a cup of juice without a lid; there’s going to be a big mess.

Continue Reading
2 min read

What mediums work best when communicating with parents?

There isn’t one magic medium that will work every time for every parent, which is why it’s important to take a multichannel approach. That said, research shows that websites, texting, and email are more effective than phone calls, brochures, and other mediums. Here’s a quick look at how the most common tactics compare.

Continue Reading
5 min read

Prospectives vs. Professionals: A brutally honest satirical comparison

New research by Gil Rogers of Chegg and Michael Stoner of mStoner, Inc. has the industry talking. In their Mythbusting research series, the two higher ed heavyweights illustrate where prospective students and higher education enrollment and marketing professionals agree and disagree on enrollment marketing topics.

Continue Reading
2 min read

PPY is the new black: 4 ways texting will ensure effectiveness

PPY = Prior-Prior Year Income Data for the FAFSA

Continue Reading

Trending

How to text students and parents without breaking privacy laws

You already manage student privacy when it comes to emails, phone calls and other channels. The good news is that texting is just another medium. Yes, there are a few special things to keep in mind, but it’s actually fairly simple to be in compliance. Here’s what you need to know.

Continue reading »
Communicating with parents of prospective students

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

Continue reading »
Best practices for texting students

If there’s one thing to take away from this blog, it’s this: Before you hit send, ask yourself, “Is this valuable information for students?”

While texting is a powerful way to engage prospective and current students, there are right and wrong ways to do it. Here are some tips for effective SMS texting.

Continue reading »
[FREE TEMPLATE]  Text Messaging Policy for Your Campus DOWNLOAD