Gil Rogers, the host of FYI, is joined by Michelle McAnaney, founder of The College Spy. Michelle shares her experiences from over 20 years as a high school counselor and visits to over 240 campuses. Tune in to hear Michelle and Gil discuss the annual admissions hype machine, the campus tour experience, and more.
4 min read
The Admissions Hype Machine and Advice from an Independent Education Consultant
6 min read
It's 2023: Do You Know Where Your Students are Communicating?
It's no secret that the communication landscape has taken a large leap forward in recent years, and that's especially true for college students. As digital natives, today's "traditional" students have grown up in an era where the internet and smartphones are as commonplace as textbooks and lectures. And not all students who are entering higher education are from this generation! No matter their ages or backgrounds, all of your students are immersed in a digital-forward world outside of the classroom, and you can rest assured they'll bring the expectations from those experiences with them when they step foot on your campus.
3 min read
The Biggest Challenges Facing Enrollment Professionals: A Discussion
Allison Turcio, EdD, assistant vice president for enrollment and marketing at Siena College, sits down with FYI Host, Gil Rogers, to discuss the biggest challenges facing enrollment marketers today. Allison and Gil discuss struggles among enrollment departments, including balancing the now vs. planning long-term, your budgets, measuring the success of digital advertising, and more.