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News & Events

3 min read

Personality Traits of Parents of Gen Z Students

There are terms for overly protective and aggressive parents - helicopter parents, stealth parents, and bulldozer parents. They tend to hover around their children, complete tasks on their child’s behalf, and move mountains to ensure their child’s needs are met. 

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5 min read

Storytelling: Your Competitive Advantage in Higher Ed

Stories are engaging. Stories demonstrate the value of obtaining a degree by providing students with a real world example of someone who has walked in their shoes and reached similar goals.

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4 min read

How Texting Across Campus Brought Success to Grand Rapids Community College

It’s no secret that effective communication is key for institutions to engage prospective and current college students, but community colleges face unique obstacles. With a diverse population, including first-generation college students and non-traditional students who may be balancing family, work, and school, reaching every student where they are is a challenge. 

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5 min read

Student Engagement Strategies to Reduce Summer Melt

It’s not difficult to understand why a student may melt when you consider their perspective on the enrollment process. Student melt refers to prospective college students who choose to attend a college, apply, make a deposit, and then change their mind. 

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3 min read

6 Tips for Communicating with Gen Z Students

Generation Z students were born after 1995, so much of their lives have been spent holding mobile phones. Those phones hold hundreds of apps and icons that can be used to reach Gen Z students.

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