News & Events

Parents are very involved in their children's college search process. According to a recent study by Niche, parental involvement has grown five-fold since the pandemic. 

Personalizing your communications helps increase student engagement. The more you know about your audience, the more you can personalize messages. The admissions department at East Tennessee State University (ETSU) has had success reaching prospective students by using data when texting them.

Disrupting the startup industry in Western New York, Mongoose is making waves in the local news.

Spring is right around the corner, which most likely means your institution has a Giving Day on the horizon. 

Colleges and universities spend the majority of their marketing budgets driving people to their websites. But what happens once they get there?

College websites received less traffic in 2021 than in 2020, and the majority of visitors are leaving right away. The latest study by Niche on 2021 Higher Ed Website Benchmarks shows bounce rates (the rate at which visitors jump right off your site without taking action) are up across the board. 

Retaining an audience is as important as attracting an audience. So what should you do?