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The TCPA and Legalities of Texting

1 min read

“Brands and businesses think they’re complying with the TCPA by having “Text STOP to end” or “Message and data rate apply”, but those types of disclosures have nothing to do with the CTPA.” - Adam Bowser

What’s the difference between auto-dialers and colleges that send mass texts to students? How does the Telephone Consumer Protection Act affect your school's communication plan? Attorney Adam Bowser, Partner with the D.C. law firm Arent Fox and an expert on consumer protection and privacy laws, joins FYI - For Your Institution - to discuss the TCPA and the legalities of texting students.

Follow the Mongoose podcast on iTunes/Apple Podcasts, Google Play Music, Stitcher, and Spotify.

Guests

Adam-Bowser-TCPA-AttorneyAdam Bowser

Partner - TCPA Attorney
Arent Fox

headshot-mikeMike Kochczynski

Assistant Director of Client Success
Mongoose

 

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How to text students and parents without breaking privacy laws

You already manage student privacy when it comes to emails, phone calls and other channels. The good news is that texting is just another medium. Yes, there are a few special things to keep in mind, but it’s actually fairly simple to be in compliance. Here’s what you need to know.

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Communicating with parents of prospective students

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

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Best practices for texting students

If there’s one thing to take away from this blog, it’s this: Before you hit send, ask yourself, “Is this valuable information for students?”

While texting is a powerful way to engage prospective and current students, there are right and wrong ways to do it. Here are some tips for effective SMS texting.

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