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Validating Higher Education Visionaries

Texting templates are guidelines for success

Texting templates are critical because (and be careful not to fall off your seat) not all staff are wonderful copywriters. In working with over 400 institutions to help develop their texting content strategies, we have found that a content strategy is only as good as the templates provided to staff. This cannot be understated.

Templates not only make your staff infinitely more efficient, they significantly reduce the risk of your staff sending woefully horrendous messages. Well-crafted messages can create meaningful connections and trust. Conversely, not-so-well-crafted messages could even to do more harm than good.

What are texting templates?

Like any other fill-in-the-blank template, a texting template allows you to set up the framework, then easily customize. You’ll save time and ensure a clear message is written ahead of time, with specific audiences and opportunities in mind. Once templates are established, your team can simply adjust as needed - and send.

Will templates eliminate the personal touch of a text?

Templates can range from highly personal to more broadcast/informational in nature; all based on the purpose of the message. Many of the most effective texts carry a personal tone. But, without templates, staff can take the objective of personal too far. You’re not texting your friend. You want to be clear, friendly and professional to achieve the best response rate. See our template example below:

Hello <STUDENT FIRST NAME>, this is <STAFF FIRST NAME> with the Advising Center. I noticed you have not registered yet. Are you indeed planning on returning to MU for the Spring 2017 semester? Please let me know! Thanks.

Depending on your texting platform, you can ‘mail merge’ the student’s name and the staff member’s name.

‘Clear’ is more important than ‘cute’

While it will take some time and careful thought to develop your templates, it will save you more headaches in the long run. Leadership can approve templates ahead of time, eliminating the need for micromanagement each time a message needs to be sent. Plus, it eliminates the impulse to be spontaneous with texts during a staff member’s under- or over-caffeinated moments.

[FREE GUIDE]  Developing a Texting Communications Plan for Current Students DOWNLOAD NOW

  • Dear Bertram: Should I partner with the Common App or the Coalition App? I am considering including a shared application system for next year’s class. Will adding one or both of those applications to the mix actually diversify our application pool?
    That’s Dr. Burnside, to you. I didn’t bust my hump to earn a sheepskin so some wet nose dewdropper could razz me. Now, I am not familiar with this App fellow or his coalition. He sounds to me like a snake oil salesman.

  • What role can IT play in supporting student retention, graduation, and future employability?  There are so many unnecessary boundaries here. - Tabitha H.
    Oh, good. IT. Yes, the same scobberlotchers who jumped all over Filezilla like a sailor in port. Now they’re all riddled with malware and bringing it back home to their best girl. I’ll tell you what role IT can play - once they’ve figured out how to remove the Ask.com toolbar, they can just relax.  We’re good - I’m all drwx------

[FREE GUIDE]  Developing a Texting Communications Plan for Current Students DOWNLOAD NOW
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