Texting templates are critical because (and be careful not to fall off your seat) not all staff are wonderful copywriters. In working with over 400 institutions to help develop their texting content strategies, we have found that a content strategy is only as good as the templates provided to staff. This cannot be understated.
Templates not only make your staff infinitely more efficient, they significantly reduce the risk of your staff sending woefully horrendous messages. Well-crafted messages can create meaningful connections and trust. Conversely, not-so-well-crafted messages could even to do more harm than good.
What are texting templates?
Like any other fill-in-the-blank template, a texting template allows you to set up the framework, then easily customize. You’ll save time and ensure a clear message is written ahead of time, with specific audiences and opportunities in mind. Once templates are established, your team can simply adjust as needed - and send.
Will templates eliminate the personal touch of a text?
Templates can range from highly personal to more broadcast/informational in nature; all based on the purpose of the message. Many of the most effective texts carry a personal tone. But, without templates, staff can take the objective of personal too far. You’re not texting your friend. You want to be clear, friendly and professional to achieve the best response rate. See our template example below:
Depending on your texting platform, you can ‘mail merge’ the student’s name and the staff member’s name.
‘Clear’ is more important than ‘cute’
While it will take some time and careful thought to develop your templates, it will save you more headaches in the long run. Leadership can approve templates ahead of time, eliminating the need for micromanagement each time a message needs to be sent. Plus, it eliminates the impulse to be spontaneous with texts during a staff member’s under- or over-caffeinated moments.