Want great content from Mongoose? Sign up now.

When and how to use text nudges on campus

There’s a big difference between who wants to send text nudges to your students and who should be sending text nudges.

Start with the right people

The first step in determining the ‘who’ is setting clear goals. For example, if you want to increase retention rate, put your texts in the hands of the people who understand that specific goal. At the very least, make them a significant part of the process to allow for their input. This will help ensure your messages are as thorough and helpful to recipients as possible.

Get everyone on the same page

The individual goals of each department should be building blocks to your main objectives. Getting a bump in attendance at campus events is great. But, are all the texts sent by your student engagement staff aligned with your overall goals?

Many campuses create a Text Messaging Policy that outlines exactly how texting should — and shouldn’t — be used. The key is to start with a small group, then build your list of senders once you’re up and running.

Ready to get started? Download our free guide: Developing a Texting Communications Plan for Current Students.

FREE GUIDE: Developing a Texting Communications Plan for Current Students

Emergency alerts are designed to, well, alert users in the case of an emergency. Whereas, conversational texts are designed to facilitate staff to students communication; resulting in better outcomes.

A step-by-step guide to reaching students throughout their lifecycle

Whether you’re currently utilizing a texting platform for a specific department at your school or still putting together a communications strategy, it pays to consider enterprise texting. SMS texting helps improve enrollment, allows you to reach more parents, increases graduation rates, and better connects you to graduates. The key is to find the right texting platform and get buy-in from all departments.

Cadence by Mongoose - Higher Ed's preferred texting platform
[FREE GUIDE]  Developing a Texting Communications Plan for Current Students DOWNLOAD NOW