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When and how to use text nudges on campus

There’s a big difference between who wants to send text nudges to your students and who should be sending text nudges.

Start with the right people

The first step in determining the ‘who’ is setting clear goals. For example, if you want to increase retention rate, put your texts in the hands of the people who understand that specific goal. At the very least, make them a significant part of the process to allow for their input. This will help ensure your messages are as thorough and helpful to recipients as possible.

Get everyone on the same page

The individual goals of each department should be building blocks to your main objectives. Getting a bump in attendance at campus events is great. But, are all the texts sent by your student engagement staff aligned with your overall goals?

Many campuses create a Text Messaging Policy that outlines exactly how texting should — and shouldn’t — be used. The key is to start with a small group, then build your list of senders once you’re up and running.

Ready to get started? Download our free guide: Developing a Texting Communications Plan for Current Students.

FREE GUIDE: Developing a Texting Communications Plan for Current Students

With robo-dialing on the rise, more and more students are ignoring phone calls.

There is no denying the importance of the parents’ role in college application process. Schools that find effective ways to communicate with parents will have an upper hand when it comes to college admissions. This guide will help you identify who you’re talking to and how to best earn parents’ trust.

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[FREE GUIDE]  Developing a Texting Communications Plan for Current Students DOWNLOAD NOW