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When and how to use text nudges on campus

There’s a big difference between who wants to send text nudges to your students and who should be sending text nudges.

Start with the right people

The first step in determining the ‘who’ is setting clear goals. For example, if you want to increase retention rate, put your texts in the hands of the people who understand that specific goal. At the very least, make them a significant part of the process to allow for their input. This will help ensure your messages are as thorough and helpful to recipients as possible.

Get everyone on the same page

The individual goals of each department should be building blocks to your main objectives. Getting a bump in attendance at campus events is great. But, are all the texts sent by your student engagement staff aligned with your overall goals?

Many campuses create a Text Messaging Policy that outlines exactly how texting should — and shouldn’t — be used. The key is to start with a small group, then build your list of senders once you’re up and running.

Ready to get started? Download our free guide: Developing a Texting Communications Plan for Current Students.

FREE GUIDE: Developing a Texting Communications Plan for Current Students

For Mongoose, this is a big win

Adding to a powerhouse staff, Mongoose has hired Jeff Meece as Vice President, Strategy. With more than 23 years of enrollment management experience, most recently as the Associate Vice President for Enrollment Management at Columbia College Chicago. He specializes in helping institutions be strategic with their communications. Along with his new role with Mongoose, Jeff will continue as an associate consultant with Ruffalo Noel Levitz, an industry leader in enrollment management, student success, and fundraising management.

“I think I would benefit more if a school took an interest in who I am today, rather than who I was when I was 20.”

A great conversation on advancement with Dr. Jay Dillon, founder of Alumni Identity. Jay talks with Mike about how institutions should change the way they think about and view alums and donors, and how that strategy has led to better results for USF and UCLA. (Plus, hear the best email subject line he’s ever used – 23% open rate!)

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[FREE GUIDE]  Developing a Texting Communications Plan for Current Students DOWNLOAD NOW