Texting is an extremely simple medium to use - but it’s just as easy to misuse. With something so highly personal - incorrect usage of texting is not only ineffective - it can do more harm than good. If you and your department have had successes, yell from the rooftops and be a student engagement champion on your campus. Your feedback assists other departments on campus and could lead to additional opportunities to reach institutional goals. Plus, you might even elevate your own reputation on campus as more of a strategic thinker and leader.
Similarly, if your department experiences a procedural error or ill-advised text nudge, it's beneficial for everyone involved to hear about them in order to prevent the same mistakes from recurring.
Get the word out
Texting works. While you’ve seen the results of text nudges with prospective students, current students, alumni, and even parents, your colleagues may need to see it for themselves to believe it. By producing evidence, you can help others understand how texting can lead to success for them (and for your institution as a whole).
Here are some of the ways that universities are using text nudges:
- Admissions – Identifying the most interested prospective students, communicating with parents, sending deadline reminders
- Engagement – Event announcements
- Retention/Student Success – Outreach to at-risk students, scheduling advising appointments
- Advancement – Keeping in touch with young alums, sharing information about upcoming events
Your institution can be an industry leader
As institutions continue to implement texting platforms, there are more and more opportunities to share your expertise – and your results – with others outside of your institution. Whether you want to speak at a conference, participate in a webinar or panel discussion, or be interviewed by industry publications, you’ll have numerous opportunities to put your school in the spotlight, showing your success.
Polish your profile
A job well done deserves recognition. Being an advocate is a smart way to be recognized for great work without having to brag. Sharing how you achieved success with a texting platform shows that you’re using innovative solutions to address specific challenges, improve student outcomes, and get better results.