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[FREE GUIDE]  Texting Across the Enterprise DOWNLOAD
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Why your college faculty should be texting students

2 min read

Even the most organized, experienced, and diligent teacher cannot control their students’ outside environment. And, because communication is such a vital part of education, lesson plans are suffering under remote learning conditions. 

Students tend to not open their emails, meaning they’re missing important information and their ability to learn is hampered. More and more schools are finding out how effective texting can be for faculty in creating better outcomes.

Texting from a personal phone is problematic

It’s simply not realistic to expect a college professor to craft and send out dozens of texts to classrooms of students with their personal phone. Even with a second, institution-issued smartphone, it would take hours to send and respond to that many texts. Too much gets lost in the shuffle.

The right texting platform not only makes it easier to write, schedule, and send messages, but two-way texting can cultivate meaningful conversations that help both students and staff alike. 

Students want information

Constant communication is the norm in today’s social climate. It’s important to respect a student’s privacy, but schedule changes, classroom updates, and important deadline reminders are NOT spam. If there is information that can help a student graduate, they want to know about it!

Faculty texting can be helpful in updating students about:

  • Professor intros
  • Appointment scheduling
  • Project due dates
  • Grade availability
  • Study tips
  • Class cancellations
  • Faculty evaluations

College counselors and faculty members have learned that students not only respond to texts, they actually want important information. If you’re not sure whether or not students would respond positively to receiving important information via text, ask them. It’s important to be transparent about why you want to text students and what that will entail.

Texting is particularly helpful in supporting at-risk students. The personal, one-on-one connection achieved through two-way texting could be the boost that keeps an at-risk student engaged in their studies, giving them the extra help they need.

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“Our faculty, staff, and students are communicating more, and that means the needs are being met for the students.” - McLennan Community College

The right texting platform can save faculty precious time

A texting platform such as Cadence allows faculty to better organize and plan communications. Professors can plan campaigns around important touch points during the school year, then adjust text messages as needed. Also, faculty can use texts in conjunction with emails as helpful reminders.

[PODCAST]  Want to learn more?  Check out our podcast, For Your Institution, with Dr. Walter Kimbrough,  President of Dillard University. He talks about how to set your institution apart and create value for students. LISTEN NOW

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