Drive enrollment, retention, and giving with smarter messaging. Explore the 2025 Mongoose Benchmark Report for 4-Year Institutions and 2-Year Institutions.

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May 14 2025

The State of Student Retention in 2025: Key Trends and Strategies

For college and university retention teams—including VPs of Student Success, Advising and Academic Support Directors, and

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Young woman holding books and using her smartphone while standing near stairs inside a school building.

How to Improve Low-Resolution Conversations: Higher Ed Messaging Benchmarks

Not all messages land the same. Student engagement benchmarks show that some conversations in higher education consistently see lower resolution rates and more neutral or even negative sentiment than others. Drawing on the latest insights from ...

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Two smiling students in a library looking at a phone together while holding books and folders.

Every Conversation Matters: Higher Ed Engagement Learnings from Millions of Student Conversations

You don’t need more messages. You need more meaningful conversations. That’s the core takeaway from Every Conversation Matters: Learnings from Millions of Conversations with Students, a webinar hosted by Mongoose and The Chronicle of Higher ...

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Scaling Engagement Campus-Wide: The Case for Unified Communication Platforms in Higher Ed

It takes more than one department to build meaningful student and alumni relationships. From admissions and marketing to IT, student success services, and advancement, each team contributes to making students feel valued and supported throughout ...

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Introducing the Mongoose Conversation Intelligence Dashboard

Introducing the Conversation Intelligence Dashboard: Deeper Insights, Smarter Engagement

See their feels. Shape their future. That’s the idea behind Mongoose’s newest product release — the Conversation Intelligence Dashboard — a major step forward in helping institutions understand not just how much they’re communicating, but ...

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Group of college students walking down steps outside a campus building, smiling and talking.

What 80 Million Messages Taught Us About Higher Ed Communication in 2025

In the fast-changing world of higher ed, one thing is clear: conversations—not just messages—are what move students forward. This year, Mongoose analyzed over 80 million messages and 16 million unique conversations to uncover how colleges and ...

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What is Conversation Intelligence? An Introduction for Higher Ed Professionals

Higher ed has a communication problem. Not because institutions don’t reach out; schools send more messages than ever. The problem is how they’re sending them. Mass emails go unread. One-way texts get ignored. Purpose-built CRMs capture data, ...

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A young student in a yellow shirt holding books and a folder while standing outdoors.

AI in Higher Ed: The Future of Enrollment Management

US colleges and universities are navigating how to use AI technology to streamline enrollment management as demand for real-time, personalized student interactions increases. Up to 57% of higher education leaders claim their institution sees AI as a ...

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The Role of Multi-Channel Communication in Student Success

More than one in three students considered stopping out in 2024, with 64% indicating mental health concerns as the primary reason, according to the Gallup-Lumina State of Higher Education Report. To keep struggling students enrolled and on track ...

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Three students collaborating while looking at a smartphone.

Empathy and AI: Rethinking Higher Ed Conversations

AI in Higher Ed: Friend or Foe? Students today expect fast, personal, and meaningful interactions from their schools. The old playbook of mass emails and phone calls isn’t cutting it. So how do institutions scale real, human conversations when ...

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