“No one reads our emails anymore,” is a phrase we hear a lot at Mongoose.
When onboarding new Cadence clients, we often hear that institutions have turned to text and chat to better engage with their constituents, including students, alumni, parents, faculty, and staff.
So, why not use the technology not only to better engage but to do so with less effort? Cadence’s text message scheduling allows you to schedule one-off messages or even better, the ability to schedule recurring messages.
To use Cadence’s scheduling feature, click “Compose,” then identify an individual to receive the text or a group of individuals by using a segment. Using a criteria segment enhances your sending by identifying recipients based on data (e.g., “responded to a message on or before December 1st, GPA is greater than or equal to 3.1,” etc.).
As you follow the prompts, pause at the scheduling options to select the date and time that works best. Cadence allows messages to be scheduled up to a year in advance and between 6 AM - 10 PM in your time zone.
The scheduled messages will populate under the Scheduled Messages section on the left side of the interface. From there, you can edit or delete messages before their scheduled send time.
Here are some additional best practices to follow for your scheduled text messages.
How often should you send scheduled messages?
The frequency of scheduled messages will depend on the urgency and importance of the deliverable, but likely you should aim to send no more than one a week. You can also set up responses as criteria to determine follow-up. You can choose not to send follow-ups with the students, alumni, parents, etc. who already responded or have specific responses that are tagged to reach out further.
What about the best time to use scheduled messages? Look at the academic or fiscal calendar for insight and find the milestones throughout. Understanding how scheduled messages can benefit your teams during busy weeks, events, etc., can also come in handy.
Personalization Still Matters
It is important that scheduled messages include personalization. Each message should be personalized, timely, and purposeful, with clear identification and a straightforward call to action.
In the same way, remember to check your scheduled messages for accuracy to ensure that locations, times, links, etc. are still correct.
Templates are also helpful for standardizing messaging and maintaining consistent language.
Have more questions about using scheduled messages? Ask your Client Success Lead for more insight!