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Welcome to Cadence Campus

Find everything you need to get the most out of Cadence, including case studies, guides, and more.

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Introducing Cadence Chat

Connect with your website visitors in real time to get them fast, personalized support. 

Higher ed websites can often be complex and challenging to navigate–when visitors can’t find an answer quickly, they leave. Cadence Chat lets your team host authentic conversations that make a difference, all while saving significant staff time. Built by higher ed experts, Cadence Chat exists within your familiar Cadence platform, the tool that helps over 725 institutions.

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[FYI Event]

How Colleges Can Best Support Prospective Students & Their Families

Institutions have the best intentions to create a thoughtful and thorough admissions process. However, between the deadlines, documents, events, meetings, travel, etc., the college search process can become unwieldy for prospective students and their families.

[Guide]

15 Texting Templates for Admissions

Make communicating with prospective students easier and more efficient with the help of these 15 SMS texting templates specifically for Admissions!

[FYI Event]

How To Pave the Way for Digital Solutions to Help Admissions

The isolation and physical limitations of the pandemic heightened the need for digital engagement in higher ed. And, even though COVID restrictions have lessened and in-person classes and visits have resumed, the bell cannot be un-rung. Students want quick answers and instant gratification from the college and universities they’re looking into.

[Blog]

Communicating With Post-Traditional College Students

With a juggling act of life, family, and work, communicating effectively with post-traditional learners can seem daunting. But, once you recognize their unique needs, your communication strategy is easier to tailor to make the journey smoother for staff and students alike.

[FYI Event]

Why your Mongoose CSL is your secret weapon

An impactful communication strategy and it’s execution are important elements of any higher ed engagement. This FYI episode discusses key ways to engage audiences in the upcoming academic year. 

[Industry Report]

The Role of Digital Transformation in Prospective Student Engagement

Higher education institutions are at a pivotal point as the industry turns to technology for student outreach and digital communication. A recent survey of 150 university leaders by Mongoose and studioID’s Higher Ed Dive confirmed that the shift, already underway, heightened during the pandemic.

[CADENCE RESOURCE]

Scheduling Text Messages to Make Communicating Easier

Cadence’s text message scheduling allows you to schedule one-off messages or even better, the ability to schedule recurring messages. 

[FYI Event]

What Is Diversity In Higher Education?

Dr. Yancey Gulley from Western Carolina University shares his research and insight on what diversity means in higher education, and how institutions can do better.

[LIVE EVENT]

Lessons Learned Through CRM Texting

CRMs are powerful tools that are essential to your communication strategy. Hear first-hand from schools how they are leveling up engagement numbers by integrating their CRM with a texting platform, saving staff time and helping more students.

[FYI EVENT]

How To Increase Donor Participation

The more engaged your audience is, the more alumni members will participate in your donation efforts. Your audience is out there but it’s up to you to make them interested in what you have to say.

[CADENCE RESOURCE]

Automation & Segmentation: A Valid Way To Engage Efficiently Via Text

Automation is an essential part of the Cadence platform, allowing users to continue answering texts in a quick yet meaningful and human way. See how to utilize our automation and segment features to improve your institution's texting efforts.

[GUIDE]

Texting Compliance FAQs & Resources

Telecommunications carriers have made efforts to ensure that text messages sent by higher education institutions are relevant and valuable.

Use these resources to ensure that you're texting as effectively as possible and reducing any risk with telecommunications carriers.

[FYI Event]

Cornell's Secret Sauce for Higher Ed Marketing

How many emails you send might not matter as much as what you're communicating to alumni. Ashley Budd, the Director of Marketing Operations for Alumni Affairs and Development at Cornell University, gives tips and advice on their institutions alumni engagement strategies.

[Product]

Cadence → Recruit Integration

Cadence now integrates with Ellucian Recruit! Take your texting strategy to the next level with bi-directional automation between your CRM and Cadence, so that your data is always up-to-date and you can build better, more personalized connections with students, parents, and alumni.

[FYI Event]

Creating Authentic Belonging at Your Institution with Dr. Lisa Nunn

A majority of higher education institutions tout a certain key message when recruiting prospective students: You belong here. However, once a student begins their first year, the message can quickly change.

[Video]

Cadence 101

Discover everything you’ve ever wanted to know about using (and mastering) the Cadence student engagement platform, with explanations of the key features Cadence offers!

[FYI EVENT]

Storytelling: Your Competitive Advantage in Higher Ed

Great storytelling can help you impact the lives of students. With a diverse student population and extensive list of alumni, there is no shortage of stories to tell on your campus. You just have to find them, and tell them effectively.

[Case Study]

How Texting Across Campus Brought Success to Grand Rapids Community College

Full of stats and best practices, this Case Study from Grand Rapids Community College shows how they used texting to reach students across multiple departments.

[FYI EVENT]

Student Engagement Strategies to Reduce Summer Melt

Finances, confusion over processes, and lack of engagement with an institution are among the biggest reasons a student will decide not to attend classes in the fall. 

Try these student engagement strategies to reduce melt at your school.

[Blog]

6 Tips for Communicating with Gen Z Students

Learn these 6 tips to better communicate with Gen Z students, from building relationships with stakeholders to creating value throughout the student journey.

[FYI Event]

The Evolution of Technology in Recruitment

What started with punch cards and simple lists has grown to Zoom calls and pocket super computers (aka smart phones). The schools that best utilize their tools and information systems will have success communicating with and actually reaching students. 

[Case Study]

How OCC Revolutionized Student Success with Texting

After exploring pain points, OCC administrators discovered the biggest issue for students’ was the complexity of college processes and that the school needed to make changes to help more students reach graduation.

[FYI EVENT]

Managing Burnout Across Your Campus

The pain points for higher ed professionals are numerous. When there are never enough hours in the day and limited resources to tackle endless to-do lists, there's bound to be burnout amongst faculty and staff.

[Blog]

Using Cadence Analytics to Improve Texts

Designed to make it easier and more efficient to use data, Cadence Analytics will help you improve how your school uses the texting platform, leading to better outcomes.

[FYI EVENT]

How to Plan Successful Engagement Campaigns

Whether you're communicating with prospective students, current students, parents, or alumni, you need to have a strategy in place. We've outlined the steps to execute a successful higher ed engagement campaign. 

[Guide]

Consent and Opt-In Best Practices Updates

This article protects and empowers you with the information you need to stay compliant with increased carrier sensitivity to high opt-out rates and spam complaints.

[Blog]

10 Best Practices for Texting Students

While texting is a powerful way to engage prospective and current college students, there are right and wrong ways to do it. Here are some tips for effective SMS texting at your college or university.

[FYI Event]

Rethinking Parent Engagement

With the influence from families on a student’s college decision being tremendous, rethinking your parent engagement strategy is worth considering.

[Case Study]

How ETSU Uses Data to Text Students

The more you know about your audience, the more you can personalize messages. The admissions department at East Tennessee State University (ETSU) has had success reaching prospective students by using data to text them.

[Blog]

Building a Texting Strategy for Current Students

This guide will help you identify attainable goals for your department and then show you how to install a plan to reach them, including important best practices to avoid pitfalls and increase your reach.

[FYI Event]

Modern Giving Day Strategies

With traditional fundraising methods becoming outdated, your advancement teams may be wondering how to make the most significant impact with this year’s giving day. 

[Blog]

2021 Higher Ed Website Benchmarks

Colleges and universities spend the majority of their marketing budgets driving people to their websites. But what happens once they get there?

[FYI Event]

Top Tips for Yield, Enrollment, and Retention

How do you make your school stand out? How do you get interested students through the funnel as friction-free as possible? In what ways can you keep your current students happy and engaged? 

[Blog]

Reaching Community College Students

It’s no secret: Community colleges have borne the brunt of enrollment fallouts. So, how can you reach potential students and keep current students enrolled engaged? 

[FYI Event]

Higher Ed Trends to Watch

Higher ed has evolved dramatically in the past several years. A look at current trends can help guide you in making the right decisions for your students and faculty.

[Blog]

The Modern Framework to Higher Ed Budget Planning

With smaller teams, more staff turnover, and less money to spend, higher ed institutions are forced to look more strategically at annual budget planning.

[FYI Event]

The Legalities of Texting in 2022: What You Need to Know

Between gathering consent, avoiding spam-like messages, and understanding compliance standards, there are legalities that come with texting you need to know. So, where do you start?

[Blog]

When, How, and How Often to Text for Higher Ed

You want to be there to help and support students, but you don’t want to annoy them or overstep your welcome. The good news is, it’s not as hard as you think to find balance in your texting cadence.

[Live Event Series]

For Your Institution Live

Register once to join Greg Bauch and Mike Kochczynski every other week at 2 pm ET to ask, connect, and level up on all topics higher ed. Turn on your cameras and join the conversation as we bring you live with questions you have for our team of experts.

[Video]

Bulk Imports & Contact Management in Cadence

Enjoy this recording from our first ever Cadence Bootcamp, where our Client Success experts walk you through all of the phases of manual contact management. 

[Webinar]

What Students Want- Insights Into the Future of Higher Ed

Zach Busekrus, founder of Enrollify joined us to talk about what students want from your school and how they prefer to be communicated with. 

[Blog]

Why your CRM Isn't Built for Texting

Your college's CRM is a powerful tool in your communication strategy. But using your CRM instead of a texting platform to engage with students is complicated and might cause problems. 

[Blog]

Rethinking Parent Engagement

The future of parent and family engagement is here, and parent involvement in the college experience is at an all-time high. If your school is looking for ways to leverage this involvement into positive student outcomes and giving goals, you're not alone.

[Blog]

Recruiting First-Generation College Students

First-generation students are among the most highly sought in higher ed, and competition is fierce between colleges and universities looking to attract them.

So what strategies should you use?

[Blog]

Helping Students Utilize On Campus Mental Health Resources

Helping students cope with Mental Health is difficult for a number of reasons. But it’s important to try, and keep trying. 

[Blog]

Challenges & Opportunities in Online Learning

Student engagement is a top priorities for online programs. Colleges and institutions need to adopt tech solutions to streamline their strategies and personalize at scale.

[Blog]

Bulldozer Parents & Their Role in the College Search Process

Move over helicopter parents, we've officially entered the reign of the bulldozer parent. And as bulldozer parents enter the scene, you need to revisit your student recruitment strategy.

[Webinar]

8 Giving Day Strategies that Drive Results

Colleges and universities have a golden opportunity to raise critical funds in a turbulent time for higher ed, and a successful Giving Tuesday is crucial for schools facing tough financial situations.

 

[Product]

Message Identification Tags

Discover our new feature release: message identification tags that can help you tag, segment & track specific incoming text messages from students.

[Blog]

How Often Should I Be Texting Students?

You want to help students, but you don’t want them throwing their phones in a river because they’re so sick of the constant buzzing from your outreach. 

[Blog]

4 Ways To Use Message Identification Tags To Improve Your Texting Strategies

When you’re texting with hundreds of students, sometimes daily, we know how hard it can be to keep track of incoming messages.

[Webinar]

Supporting Students Through COVID-19

Students are reporting COVID-19 mental health challenges but not taking advantage of your support services. What's the disconnect?

[Blog]

4 Hyper-Personalized Communication Tactics Other Schools Aren’t Using

The pedestal on which we’ve placed a higher education is not quite as tall as it was twenty years ago. Your audience is intelligent and used to convenience. 

[Blog]

Reaching Young Alumni

The moment they throw their hat in the air and post a diploma pic, they’re alumni. And you shouldn’t be waiting to reach till then to start a relationship. 

[Webinar]

Rev the Enrollment Engine: Best Practices for Optimizing Your Website for Student Recruitment

While your school's website is loaded with information, it's hard for students to sort through it all. A virtual assistant can help.

[Blog]

3 ways to reach your loftiest fundraising goals with texting

No pressure, Advancement teams! Just reach all of your fundraising goals during yet another wave of a pandemic and national crisis. Texting can help.

[Blog]

How to erase confusion around COVID-19 vaccine and mask requirements

Colleges and universities were hopeful for a “back to normal” fall semester, but with COVID cases back on the rise and the Delta variant causing concerns, we are faced with yet another challenging school year.

[Blog]

Personality Traits of Parents of Gen Z Students

When it comes to parents of Gen Z students, they want to be involved in every step of the enrollment process. Here are some tips to keep them engaged.

[Guide]

Preparing Students for the Return to Campus - Your Communication Strategy Checklist

Whether a student is arriving on campus for the first time as a freshman or graduation is just around the corner, they need support. A sound communication strategy across several channels can create a smooth transition back to campus.

[GUIDE]

The Complete Toolkit to Launch and Optimize a Texting Platform

This toolkit is full of best practices for every step of the planning process. From choosing a texting platform to maximizing the return on your school’s investment, you’ll be able to follow the success checkpoints as you go.

 

[GUIDE]

Texting Policy Template

Use our non-emergency text messaging policy template as your guide. Every college's approach to texting is different, so make it your own, edit as necessary, publish, and share.

[Blog]

4 ways to reduce melt you haven’t tried already

If you think you and your staff have tried everything to reduce melt at your college or university, try some of these communication methods.

 

[Product]

User Management

No matter the size of your institution, Cadence's User Management features make it easy to customize access and permission levels for each staff member.

 

[Product]

"My Contacts" Filter

Display messages between only you and your assigned contacts to easily navigate conversations and help your team better manage Shared Inboxes.

 

[Product]

Cadence Conversation History Feature

Check out a sneak peek of our newest feature release, conversation history!

[Guide]

15 Texting Templates for Advancement

These texting templates make it easier to communicate with alumni, which can help your Advancement team meet its fundraising and stewardship goals.

[Guide]

15 Texting Templates for Graduate Enrollment

These sample texts and SMS templates make it easier and more efficient to communicate with students throughout the graduate enrollment process.

 

[Guide]

15 Texting Templates for Student Success

These texting templates make it easier for your Student Success team to communicate with current students, which can ultimately increase retention.

 

[Guide]

15 Texting Templates to Improve Yield & Reduce Melt

These sample texts and SMS templates make it easier and more efficient to communicate with prospective students, improving yield and reducing summer melt.

[Case Study]

How Johns Hopkins University uses student mentor texting for retention

In this case study, you’ll learn how Johns Hopkins University is utilizing student mentors to text first-year students and increase retention.

[Guide]

Best Practices for Cadence and Slate

A robust guide that explains the best ways to get the most out of Slate, a powerful CRM, and Cadence, the premier texting tool, to maximize your school’s investment.

[Guide]

Developing a Texting Communications Plan for Current Students.

You need a plan before you start texting, and this robust guide runs down everything you need to know to develop a texting plan for current students.

 

[Product]

Auto Reply

This video will show you how to use the Cadence feature Auto Reply, so you can save your staff more time and answer questions from your constituents quickly and efficiently.

[Case Study]

How Eastern Washington University Reinvented Communications with Cadence

A smart, well-defined strategy - This case study covers EWU's journey with texting to engage students, simplify processes, and increase staff efficiency.

 

[Product]

Scheduled Messages

See how to maximize your department’s scheduling efficiencies with this step-by-step video - highlighting how to use the Cadence feature Scheduled Messages.

[Checklist]

Cadence In-Product Training Checklist

These checklists will help you track your team’s training progress. You may also relaunch any of the training modules by click the links provided, even after initial training is complete.

 

[Product]

Messages Redesign

This quick video will take you through the Cadence Message Redesign so you can manage your inbox and navigate your dashboard with ease.

[Guide]

Best Practices for Texting During Covid

This guide provides insight and best practices for staying engaged with students through the current pandemic, including handy templates and tips.

[Guide]

Cadence - 15 Texting Templates for Group/Team Accounts

This guide will show you how to best utilize a group account in Cadence, complete with helpful texting templates to save your staff time.

[Blog]

When (and when not) to use automated text messages

The quick blog runs down the best times to use automated messages in your communications plan, as well as the times a more personal approach is needed.

[Guide]

What is a Team Lead?

This handy reference will run down the description and all of the responsibilities of a Cadence Team Lead, so you can choose your texting team carefully.

[Case Study]

Texting for a Two Year School

Community and Technical schools face unique challenges. This Case Study from Rosedale Technical College shows how they used texting to increase reach with students and alumni.

[Podcast]

The TCPA and Legalities of Texting

This podcast featuring Attorney Adam Bowser, Partner with the D.C. law firm Arent Fox will help your school navigate privacy laws and the TCPA.

 

[Product]

High Speed Sending

Check out this video to learn how to send thousands of text messages in minutes with the Cadence High Speed Sending feature.

[Guide]

Texting for Adults and Non-Trad Students

Templates for texting remote learners that will save time for the staff in every department across your campus. These templates help you stay on point with text messages.

[Blog]

Texting Templates to Ensure Best Practices

The quick blog runs down the best times to use automated messages in your communications plan, as well as the times a more personal approach is needed.

 

[Product]

Cadence Dates Fields

Check out this video to learn how to send thousands of text messages in minutes with the Cadence High Speed Sending feature.

[Blog]

6 tips to crafting text messages that make the grade

Not everyone’s a writer. This quick read will give you some great tips on crafting better, more-engaging text messages.

[Case Study]

Smart Integration Leads to Texting Success at Jacksonville State

This case study from Jacksonville State University shows how the school utilizes clever CRM integration with Mongoose Cadence to gain impressive results in student engagement.

[Blog]

5 metrics that matter when texting students

How do you know if students are reading your texts? This helpful blog will help you determine the metrics to measure your engagement rates and how to improve them.

[Case Study]

How Florida Southern College Builds Relationships with Texting

This case study highlights the intelligent, effective texting strategy implemented by Florida Southern College in reaching students and potential students.

[Case Study]

How Carroll University improved student outcomes with texting

Including creative ways to gain opt-ins from students, this case study covers best practices and strategies for texting current and prospective students

[Guide]

Cadence - Enterprise - Texting to Improve Brand Experience

This enterprise texting guide highlights how guiding students through every touchpoint of their lifecycle helps your school stand out from the rest.

[Podcast]

Setting your school apart and creating value

Mike Kochczynski hosts a riveting podcast discussion with Dr. Walter Kimbrough, President of Dillard University, on running a campus that puts students first.

 

[Product]

Out of Office

If you will be out of office, this video will show you how to effectively set your Cadence account to Out of Office so your department can run smoothly.

[Guide]

Texting Across the Enterprise

The encyclopedia of higher ed texting - this in-depth texting guide takes you across every department on campus, complete with helpful texting templates, targeted goals, and reference material.

 

[Blog]

4 ways to increase student retention with texting

Texting allows you to build engagement with current students without being intrusive, increasing retention and keeping them on track for graduation.

[Blog]

6 Smart Uses of Texting in Advancement

Texting alumni and donors can be a game-changer if done correctly. Here are six smart uses of texting in advancement to increase engagement and pledges.

[Blog]

3 texting templates that ease student burnout

Schools that engage students have a better chance of seeing the signs of burnout. A simple text message sent at a crucial touchpoint can go a long way. 

[Blog]

Why your Mongoose CSL is your secret weapon

Mongoose delivers personalized attention that's unrivaled in higher ed. We don’t just respond to your questions, we seek out ways to better reach students.

Are you ready for Auto Reply?

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