How Florida Southern College Builds Relationships with Texting

Reaching enrollment goals with a smart strategy and the right platform.

Florida Southern College had difficulty reaching students and potential students, so they sought a communications method that would help the school meet constituents where they were – texting.


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In this case study, Joe Madigan, Director of Recruitment Outreach, explains:

  • Why texting is the admission team's preferred medium
  • The effects of texting on application completion and enrollment yield
  • How to successfully use texting while respecting students' and their families communication preferences

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