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For Your Institution Live

Register once to join Greg Bauch and Mike Kochczynski every other week at 2 pm ET to ask, connect, and level up on all topics higher ed. Turn on your cameras and join the conversation as we bring you live with questions you have for our team of experts.

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Diversity, Equity, and Inclusion in Higher Ed

Knowing Who We Serve - What is Diversity in Higher Education?

For Your Institution

Dr. Yancey Gulley joins Mongoose FYI to discuss Diversity, Equity, and Inclusion, important topics on campuses throughout the United States
Lessons Learned Through CRM Texting

Lessons Learned Through CRM Texting

Special Panel Event

CRMs are powerful tools that are essential to your communication strategy, so it’s important to get the most out of your school’s investment. Hear first-hand from schools how they are leveling up engagement numbers by integrating their CRM with a texting platform, saving staff time and helping more students.
FYI Website Thumbnail Donor Participation with Louis Diez

How to Increase Donor Participation with Louis Diez

For Your Institution

The key to increasing donor participation is building and nurturing your alumni community. Dr. Louis Diez explains the methods and best practices to keep your alumni engaged and happy. He is the VP of Community at Almabase and leads the Donor Participation Project while balancing annual fund management at many institutions, most recently at Muhlenberg College in Pennsylvania.

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Cornell's Secret Sauce for Higher Ed Marketing with Ashley Budd

For Your Institution

How many emails you send might not matter as much as what you're communicating to alumni. Ashley Budd, the Director of Marketing Operations for Alumni Affairs and Development at Cornell University, gives tips and advice on their institutions alumni engagement strategies.
FYI Website Thumbnail- Belonging

Creating Authentic Belonging at Your Institution with Dr. Lisa Nunn

For Your Institution

Whether they are post-traditional, first-generation, or high school graduates, students need to feel welcome at your school. And the concept of "belonging" is misunderstood. In this episode of For Your Institution, Mike Kochczynski speaks with Dr. Lisa Nunn, with tips and advice on how to ensure your students feel recognized and accepted.
FYI Website Thumbnail- Storytelling

Storytelling - Your Competitive Advantage

For Your Institution

Neal Foard has 25+ years of experience in marketing and has created exceptional campaigns and advertising for brands like Lexus, Budweiser, Toyota, and top universities, including developing UCLA's video series, “The Optimists.” We discuss how higher ed teams can use storytelling to their advantage, the importance of conversational marketing, and best practices for storytelling with him.
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Reducing Summer Melt

For Your Institution

Mike Kochczynski and Greg Bauch are joined by Bob Johnson to discuss the best ways colleges and universities can guide students through enrollment and reduce summer melt. This conversation includes tips specific to financial aid confusion and the right amount of messages to send.
FYI Podcast Thumbnail Tech & Graduate Recruitment

Tech & Graduate Recruitment

For Your Institution

Greg Bauch and Mike Kochczynski from Mongoose are joined by Andy Morris, the Senior Associate Director of Enrollment Management & Recruitment for the College of Community & Public Affairs at Binghamton University to talk about the evolution of recruitment tools and how to best utilize them.
FYI Podcast Thumbnail - Managing Campus Burnout

Managing Burnout Across Campus

For Your Institution

FYI Hosts Greg Bauch and Mike Kochczynski are joined by Slade Thackeray, the Founder of SPARROW Counseling Services and a former academic advisor in higher ed to talk about managing burnout across your campus. They share ways to address mental health with your students and offer help, as well as ways to manage burnout as a higher ed professional.
FYI Episode on Running Successful Engagement Campaigns

How to Run Successful Engagement Campaigns

For Your Institution

Many higher ed professionals run student engagement campaigns, but most are cutting corners on an essential part - the planning bit. This special panel episode of FYI shares the marketing expertise of Greg Bauch, Jessica Stonish, and Lexi Croisdale.
Rethinking parent engagement with CampusESP

Rethinking Parent Engagement

For Your Institution

The influence of families on a student’s college decision is tremendous, so rethinking your parent engagement strategy is worth considering. When you make parents and guardians your partner in the enrollment process, you’re putting the needs of the student first.
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Modern Giving Day Strategies

For Your Institution

Spring is right around the corner, which most likely means your institution’s Giving Day or Day of Giving is on the horizon. With traditional fundraising methods becoming outdated, your advancement teams may be wondering how to make the most significant impact with this year’s giving day.

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Top Tips for Yield, Retention, and Enrollment

For Your Institution

Higher education is a competitive landscape, which has only escalated in recent years. What are some ways in which your school can stand out? This episode of FYI covers everything from website maintenance to the importance of authenticity.
FYI Episode: Higher Ed Trend Watch 2022

Higher Ed Trends to Watch in 2022

For Your Institution

In this FYI episode, we cover Higher Ed Trends to Watch in 2022. Greg Bauch and Mike Kochczynski dive into everything from virtual events to remote learning, marketing, mental health, and more.
Chats What (S)he Said

9 Ways to Level Up Student Interaction

Chat's What (S)he Said

In this episode, Zach and Nicole talk about ways to level to increase interactive with students through your institution's website. From quick hacks like A/B testing blogs, to creating a program recommendation engine, there’s something for every department in higher ed.
For Your Institution Episode: The Legalities of Texting in 2022

The Legalities of Texting in 2022

For Your Institution

This episode of For Your Institution covers the basics of legalities and higher ed best practices. Mike Kochczynski and Greg Bauch go over everything from gaining consent to opt-out language.
FYI: Engaging Students to Boost Retention in 2022

Driving Enrollment Through the Holidays

For Your Institution

In this episode of FYI, Mike Kochczynski and Greg Bauch answer questions from staff at colleges and universities on some of the best practices to guiding students through obstacles to make sure they succeed.
Chats What (S)he Said

Connecting with Students Using Personalization

Chats What (S)he Said

In this episode of For Your Institution, Zach Busekrus and Nicole Gates talk about how your students need to to know that they're communicating with actual humans, with tips on how best to personalize your messages.
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CRM Texting Feature vs. Texting Platform

If the goal is the reach students, it's important to use the correct tools. Josh Bieck from Mongoose, a former Assistant Director of Admissions, talks about the drawbacks of using a feature and how it's not always easier or less expensive.
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Ask Students What They Want

Zach Busekrus, founder of Enrollify, hit the road this fall to speak with current college students to learn first-hand about how they want to be communicated with and what their on-campus experience looks like this year.
Chats What (S)he Said

How To Chat with Gen Z

Chats What (S)he Said

Communicating with Gen Z is crucial for your institution, and we're always looking for ways to help you reach students effectively. Hosted by Mongoose's Nicole Gates and Enrollify's Zach Busekrus.
Man holding paper cutout shaped like a heart to his chest

7 Giving Tuesday Strategies That Drive Results

With the proper strategy in place, institutions can better engage donors and increase gifts on Giving Tuesday. Mongoose's Mike Kochczynski and Jessica Stonish share 7 ways to make it happen
Students in masks talking in library

Supporting students through COVID-19

Student engagement experts Juliet Pacer and Zach Sandecki dive into the data around COVID-19 and student mental health with 12 actionable tips to help better support your students.
website optimization

Optimizing your website for student recruitment

This podcast with Amy Kilpatrick and Jeff Meece covers what students are looking for on your website, how to best structure your onsite content, and best practices to increase the number of RFIs coming through your website.
young woman looking at laptop at home

Keeping remote college students engaged during COVID

While COVID vaccines are rolling into drug stores and hospitals throughout the country, the higher ed landscape isn't changing any time soon - and might be forever altered.

toy football on american money

Joe Nocera on paying college athletes

In this episode of FYI, Mike Kochczynski speaks with Joe Nocera - Author, Business Journalist - about the Fair Pay to Play Act, which allows college athletes to hire agents and make money from endorsements.
elderly woman in classroom

Being inclusive without labeling students

If helping students is the goal, then getting to know the individual is more important than categorizing the whole. Dr. Yancey Gulley from Western Carolina University shares the pitfalls of labels, the importance of social justice, and more.
man looking at cell phone in living room

Managing texting preferences

Mongoose’s Dave Marshall and Andrew Veatch discuss managing texting preferences in an enterprise environment. Topics covered include how to handle opt-outs and choosing the right staff members to send texts.
bronze lady liberty statue

The TCPA and Legalities of Texting

Attorney Adam Bowser, Partner with the D.C. law firm Arent Fox and an expert on consumer protection and privacy laws, joins FYI to discuss the TCPA and the legalities of texting students.
hand touching rainbow lines in circle

Integrating a texting platform with Salesforce

Mongoose's Nick Forysinski, and Dave Marshall talk about best practices for defining contacts, SMS opt-ins and opt-outs, and managing multiple values in the opt-out fields created by Salesforce.

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Higher ed in the pressure cooker

Rick Seltzer, Senior Reporter for Inside Higher Ed, sits with Mike Kochczynski to discuss the social, economic, and demographic issues bearing down on schools and the importance of serving the needs of students.
students sitting with notifications

Social media in higher ed

Chris D’Orso, Associate Director of Admissions at SUNY Brockport, discusses social media in higher education with tips on managing social platforms, interacting with students, and finding the right times to inject personality into your posts.
man sitting at computer with coffee thinking

Reimagining advancement

Cutler Andrews, SVP of Fundraising Consulting at Ruffalo Noel Levitz, talks with Mongoose's Mike Kochczynski about how schools can reimagine advancement to increase engagement and alumni gifts.
young diverse students on cell phone

Communicating with Gen Z students

St. Michael’s Assistant Director of Admissions, Jake Joseph, stresses the importance of being authentic, how to make your school stand out in a competitive region, and how peer influence is still a big factor in recruiting.
graduate hate and tassel on laptop

Changing the way we think about advancement and alumni identity

Dr. Jay Dillon, the founder of Alumni Identity, shares how institutions should change the way they think about alums and donors, and how that strategy has led to better results for USF and UCLA.
female student looking at book

Open textbooks and the future of content

Hugh McGuire, the co-founder of Rebus Foundation, talks about content accessibility, online file sharing, and the possibilities that exist with Open Textbooks.
diverse students walking down hall

Setting your school apart and creating value

Dr. Walter Kimbrough, President of Dillard University, talks about creating value in school programs, managing institutional goals with revenue realities, handling controversy on campus, and running a school.
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Making connections with storytelling

Is a story more powerful than statistics? Ellen Treanor, AVP of Brand Strategy at Southern Utah University, explains how engaging students with storytelling can make a huge difference in enrollment efforts.
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