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HubSpot CRM Manager

About the position

As a HubSpot CRM Manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once.

Primary responsibilities

  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Create and maintain sequences, workflows, and object properties as required.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Work with marketing, sales, client success, and management to ensure company-established objectives are accomplished.

Qualifications

  • Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Constant desire to learn more and explore what the ever-evolving set of capabilities has to offer.
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Proficiency in email marketing and marketing automation technology.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Bonus skills: HTML/CSS, Adobe Creative Suite.
Interested? Send us a note with your résumé and cover letter.
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