Jeff Meece Ed.D brings 24 years of higher ed experience to the table. Most recently the Associate Vice President for Enrollment Management at Columbia College Chicago, Jeff specializes in helping Mongoose clients reach new levels of engagement with their constituents.
Jared Fuller is responsible for creating new business units in building and scaling global channel sales, strategic alliances, and the Drift ecosystem. At Drift, Jared created the Conversational Marketing Blueprint, the underlying methodology for how to implement a conversational strategy used widely today. Jared serves on the Digital Marketing Advisory Board at The University of South Florida helping the school craft marketing programs and attract students.
Amy Kilpatrick oversees the technical implementation of Harmony and is dedicated to providing strategic guidance to her clients in higher education. With a background in digital strategy and marketing, Amy ensures that colleges and universities have the tools they need to motivate and engage with students and alumni.
When a prospective student visits your college’s website, do they quickly receive the information they want and need, or do they leave disappointed and unimpressed? A virtual assistant like Harmony, powered by Drift’s cutting-edge technology, does so much more than answer FAQs for visitors - it helps guide them through the admissions funnel from the application process all the way to enrollment, reducing melt.
I saw so many conversations happening. That was my biggest question: in the higher ed space, will people be willing to use the bot on our website? I think this data shows: yes. It’s pretty exciting.
Harmony has completely transformed our recruitment efforts! With a staff that is fully remote and a reduction in recruitment events, Harmony has allowed us to make important connections with students and parents alike.
I have shared the Harmony monthly report and metrics with our Chief Operations Officer, and he was impressed with the Harmony data package and metrics review. What you’re doing is informative, and it’s informative to a variety of audiences. Well done!