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Smart Integration Leads to Texting Success at Jacksonville State

This case study from Jacksonville State University shows how the school utilizes clever CRM integration with Mongoose Cadence to gain impressive results in student engagement.


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Striking a balance between automation and personalization in your communications with students is important. This case study takes a look at how Lauren Findley, Director of Undergrad Admissions at Jacksonville State University, and Shaun Stancil, the school’s Systems Administrator, developed a smart strategy that produced impressive results:

  • 39% increase in freshman enrollment
  • 10.7% increase in transfer enrollment
  • 420 more freshmen

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