How Johns Hopkins University uses student mentor texting for retention

In this case study with Johns Hopkins University, you will learn how they:
  • Developed a detailed plan to train student mentors
  • Mapped out the entire first-year student experience for efficiency
  • Achieved an 86.7% positive response from students to texts


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The Office of Orientation and First-Year Experience at Johns Hopkins University wanted to provide extra support for students who are new to the college experience. Putting a student mentor in charge of texting first-year students has proven to be an effective way to increase retention.

This one student, Kai Abiola, has a unique perspective, having gone through the experience herself. Freshmen at Johns Hopkins are faced with a challenging curriculum and circumstances made even tougher with COVID, but student mentors are helping to guide them to their goals.



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