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What our partner colleges and universities are reading

2 min read

Best Practices for Reaching Young Alumni

The moment students walk across that stage to accept a diploma, they’re alumni....

4 min read

Increase Donor Participation By Building Your Alumni Community

What comes first, the message or the audience?

The more engaged your audience...

3 min read

Cornell University's Secret Sauce for Higher Ed Marketing

If your institution’s marketing team sends out an email, is the goal to have...

2 min read

Recruit and Cadence: The Benefits of Our Newest Integration

Integration improves the effectiveness of both your texting platform AND your...

4 min read

Creating Authentic Belonging at Your Institution with Dr. Lisa Nunn

A majority of higher education institutions tout a certain key message when...

5 min read

Student Success Strategies for Incoming Freshmen

A student's first year of college is never easy, and deeply understanding their...

3 min read

Personality Traits of Parents of Gen Z Students

There are terms for overly protective and aggressive parents - helicopter...

5 min read

Storytelling: Your Competitive Advantage in Higher Ed

Stories are engaging. Stories demonstrate the value of obtaining a degree by...

4 min read

How Texting Across Campus Brought Success to Grand Rapids Community College

It’s no secret that effective communication is key for institutions to engage...

5 min read

Student Engagement Strategies to Reduce Summer Melt

It’s not difficult to understand why a student may melt when you consider their...

3 min read

6 Tips for Communicating with Gen Z Students

Generation Z students were born after 1995, so much of their lives have been...

4 min read

Utilizing Technology for Graduate Recruitment

Recruitment tools continue to evolve. What started with punch cards and simple...

3 min read

How Onondaga Community College Revolutionized Student Success with Texting

Community colleges and their students are faced with unique challenges. 

For...

5 min read

Managing Burnout Across Your Campus

 

The pain points for higher ed professionals are numerous. When there are...

3 min read

Engaging Parents of First-Generation Students

It is no secret that parents play a big role in the college search process with...

2 min read

Using Cadence Analytics to Improve Texts

Mongoose is excited to announce a helpful new feature, Cadence Analytics!

...

6 min read

How to Plan Successful Engagement Campaigns

Many higher ed professionals run student engagement campaigns, but most are...

6 min read

Opt-In Best Practices for Higher Ed Texting

Best practices indicate that message senders should gain contact consent and...

5 min read

How to Text Students, Alumni and Parents Without Breaking Privacy Laws

You already manage student privacy when it comes to emails, phone calls and...

4 min read

Rethinking Parent Engagement in Higher Ed

Parents are very involved in their children's college search process. According...

5 min read

8 Giving Day Strategies that Drive Results

Planning a Giving Day this spring semester? Looking for new ways to engage with...

5 min read

10 Best Practices for Texting Students

If there’s one thing to take away from this blog, it’s this: Before you hit...

5 min read

How East Tennessee State University Uses Data to Text Students

Personalizing your communications helps increase student engagement. The more...

36 min read

Building a Texting Strategy for Current Students

Need a texting plan to engage your current students? We've got you covered.

...

2 min read

Mongoose Ranked 3rd Best Buffalo Workplace in 2022

Disrupting the startup industry in Western New York, Mongoose is making waves...

5 min read

Modern Giving Day Strategies

Spring is right around the corner, which most likely means your institution has...

2 min read

2021 Higher Ed Website Benchmarks

Colleges and universities spend the majority of their marketing budgets driving...

3 min read

Top Tips for Yield, Enrollment, and Retention

Higher education is a competitive landscape, which has only escalated in recent...

4 min read

Reaching Community College Students

It’s no secret: Community colleges have borne the brunt of enrollment fallouts...

6 min read

Higher Ed Trends to Watch in 2022

Higher ed has evolved dramatically in the past several years. Schools raced to...

3 min read

The Modern Framework to Higher Ed Budget Planning

Year after year, colleges and universities are expected to meet loftier goals...

3 min read

The Legalities of Texting in 2022: What You Need to Know

Texting is by far the preferred communication channel for college students, but...

4 min read

When, How, and How Often to Text for Higher Ed

“When is the best time to text students?” “How often should our school use...

7 min read

The Hidden Costs of CRM Texting

Your college's CRM is a powerful tool in your communication strategy. But using...

1 min read

Creating a Campus-Wide Texting Policy at Your Institution

Texting is a powerful medium for reaching students, parents, and alumni, but...

1 min read

What Students Want - Insights on the Future of Higher Ed

What do students want from your school?

You've got to ask them to get an answer.

5 min read

Best Practices for Higher Ed Parent Engagement

The future of parent and family engagement is here, and parent involvement in...

5 min read

Gen Z Parents & Their Role in the College Search Process

Move over helicopter parents, we've officially entered the reign of the...

2 min read

How to Help Students Better Utilize Mental Health & Support Resources on Campus

Helping students cope with Mental Health is difficult for a number of reasons.

...

2 min read

Challenges & Opportunities in Online Learning: Key Findings from University Leaders

A new study by Juji names student engagement and recruitment as top priorities...

3 min read

Recruiting First-Generation College Students

First-generation students are among the most highly sought in higher ed, and...

1 min read

Putting the “Community” into Community College When It's Needed Most

Two years ago, the hustle culture of life was constantly present. Then the...

4 min read

Using 2-Way Texting to Reach Giving Day Goals

Colleges across the country are preparing for Giving Day but there are plenty...

3 Influences on a Student’s College Decision

Some folks need 8 friends to convince them what to eat for lunch. Other people...

2 min read

How Do You Know That Students Actually Want to Receive Text Messages from You? Here’s Proof.

Your school is ready to text students but the question is: Are students ready...

12 min read

Communicating With Parents of Prospective Students

Parents are involved in the process of picking a college for more than 60% of...

2 min read

Top 5 Reasons to Have a Chatbot on Your College Website

Do you browse the internet during banking hours or are you on your phone at...

2 min read

How Often Should I Be Texting Students?

You want to help students, but you don’t want them throwing their phones in a...

2 min read

What Students Are Looking for on Your Website (And How to Make it Easier to Find)

According to RNL's 2021 E-Expectations Report, a college's website is the most...

3 min read

4 Hyper-Personalized Communication Tactics Other Schools Aren’t Using

Students can buy cars out of a vending machine in minutes. The pedestal on...

3 min read

How to improve online student engagement

Online and community college students are typically self-starters looking to...

3 min read

3 ways to reach your loftiest fundraising goals with texting

No pressure, Advancement teams! Just reach all of your fundraising goals during...

2 min read

Reaching More Students with Conversational Marketing

Schools that provide students a better website experience will thrive.

Is...

3 min read

How to erase confusion around COVID-19 vaccine and mask requirements for back to school

Every time you turn on the news or open up Twitter, there it is: a new story or...

3 min read

Why you shouldn’t use an emergency texting system for COVID updates

The current state of affairs with coronavirus dominating the headlines calls...

2 min read

Best practices for advancement departments during COVID

What should advancement teams do as a crisis reemerges?

The Delta variant of...

2 min read

3 relevant tips for higher ed texting through COVID

Whether or not you use Cadence, Mongoose’s texting platform, is irrelevant...

2 min read

Staying connected with students if your campus closes

As COVID numbers continue to fluctuate with the Delta variant, the higher ed...

3 min read

Why your Mongoose CSL is your secret weapon

Mongoose Client Success will Miyagi you to the All Valley Tournament Texting...

2 min read

3 texting templates that ease student burnout

The pressure of studies combined with the freight train of anxiety that comes...

3 min read

How AI and Automation Increase Student Engagement

Questions from students, forms to be filed, and an inbox packed like a thruway...

4 min read

4 ways to reduce melt you haven’t tried already

Why would a student choose a college to attend, pay a deposit, then change...

6 min read

6 smart uses of texting in advancement

It’s likely that you won’t answer your phone when it rings, but if your phone...

1 min read

6 tips to crafting text messages that make the grade

So much work goes into your college or university's communications strategy,...

3 min read

5 benefits of using current students to text prospective students

There is value in authenticity - and students trust other students.

If your...

3 min read

4 ways to increase student retention with texting

Students might leave your institution if they’re performing poorly in academics...

2 min read

Yield season: want to make your numbers?

Getting in touch with seniors is harder than AP Calculus.

Students screen...

3 min read

Texting and the evolution of higher ed fundraising

RNL clients have raised millions of dollars using texting and RNL's remote...

3 min read

Automation with Cadence takes texting for higher ed to new heights

Your staff’s time is limited - let the automation features in Cadence do the...

3 min read

4 texts you should be sending alumni - that don’t ask for money

Alumni engagement goes well beyond writing checks.

This past year has been...

2 min read

High Speed Sending streamlines Advancement efforts

Fast text delivery and quicker responses will raise efficiencies 

Your...

4 min read

Mongoose values - who we are and why we do it

Values (noun-plural): principles that guide behavior and, ultimately, culture

A...

2 min read

Keeping remote college students engaged during COVID

While COVID vaccines are rolling into drug stores and hospitals throughout the...

2 min read

Why your college faculty should be texting students

Even the most organized, experienced, and diligent teacher cannot control their...

1 min read

Texting with Cadence creates real ROI for Admissions departments

Meet prospective students where they are: their phones

Your Admissions team...

4 min read

How Louisiana Tech University used texting to develop a campus contact tracing program

Schools are utilizing texting to keep their campus safer during a pandemic

...

2 min read

How an intelligent virtual assistant helps visitors accomplish tasks

Harmony, the intelligent chatbot from Mongoose, is a self-service technology...

2 min read

Advance your institution's communications with Auto Reply

When the staff at your college or university sends a text, it’s only the...

2 min read

How an intelligent virtual assistant can help you meet retention goals

By easily helping students accomplish tasks, Harmony keeps them engaged...

2 min read

4 ways to engage alumni through a virtual homecoming

When you think of a college homecoming weekend, what are the first things that...

2 min read

Choosing who should be texting students

Determining who should be texting students can be broken down into two...

2 min read

Five touchpoints for communicating with current students

Take advantage of every opportunity to engage with students through texting.

...

2 min read

Communicating effectively with post-traditional college students

With a juggling act of life, family, and work, communicating effectively with...

3 min read

Communicating with parents, high school counselors, employers & media

If your communication strategy only includes texting your student population,...

3 min read

10 cross-campus texting templates to ensure best practices

Use two-way texting to help students navigate the higher ed altered landscape.

...

4 min read

Smart text messaging strategies to beat higher ed staff burn out

How can your college take measures to ensure staff wellness while still meeting...

2 min read

What is a Chat Playbook?

If your college is considering chatbot or webchat technology, one of the first...

2 min read

Does your college website pass the 10-minute tuition search challenge?

Recently, Akil Bello, the Senior Director of Advocacy and Advancement at...

2 min read

3 texting strategies proven to rekindle conversations with students

A prospective student showed interest, asked questions, and committed to...

2 min read

Texting nudges to supplement your college's communications strategy

While students prefer texting to phone calls and emails, you can never rely on...

3 min read

Reducing summer melt for graduate students

Students all over the country are currently making the tough choice to change...

2 min read

How to Use Texting & Chatbots to Provide Campus Reopening Updates

Utilizing technology will allow your college to meet constituents’ expectations.

3 min read

Preparing for the summer of COVID-related melt

While it’s always a concern for admissions teams that high school graduates...

2 min read

Improving advancement and stewardship in remote times

Advancement teams across the country are challenged with developing ways to...

2 min read

Legalities of texting students

You want to text students. But you don’t want to break the law. Lucky for you,...

6 min read

How a higher ed institution increased conversions by 518% with ChatBot

Visitors to higher education websites expect to find information or complete a...

2 min read

The difference between chatbots, AI and live chat

Does your college need a chatbot, AI or live chat?

These three terms are often...

1 min read

The importance of two-way texting in donor engagement during COVID-19

Recently, our partners at Ruffalo Noel Levitz (RNL) conducted a discussion with...

2 min read

Is it safe and secure to log into Cadence remotely?

Mongoose Cadence, our texting platform, is 100% cloud-based and built with the...

5 min read

The key to fundraising is them, not you

For some, fundraising conjures images of drum rolls and giant check ceremonies,...

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