Meet Prospective Students Where They Are with an Omnichannel Approach
The college search process can be confusing and challenging for prospective students - there are so many questions to ask and steps to take. And with a decline in student-initiated engagement, schools need to adapt their communication approach.
We’ve included in this guide:
- Tips to developing an omnichannel approach to enrollment communications
- Templates you can put to work this enrollment season, including:
- Text messages
- Chatbot playbooks
- Emails
- Social media posts
- Key statistics from the 2021 Ruffalo Noel Levitz E-Expectations Report about student communication preferences
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