An article by the National Association for College Admission Counseling (NACAC) explains that Generation Z students want authenticity and one-on-one interactions when looking to choose a college to attend.
The article goes on to say that instead of talking at them, authentic two-way conversations are one of the preferred ways college students want to receive information, and these conversations have a lot of influence on their decision making process. No doubt, the same can be said for the Gen Z students that are currently enrolled at your institution.
It’s no secret that COVID-19 has placed a strain on schools’ abilities to meet students in person for that face-to-face interaction. Enrollments and retention have seen a dip during the pandemic, and this has likely played a role.
Luckily, Gen Z students are extremely tech-savvy. So texting, chatbots, messaging apps, and online meetings are all easy-peasy for this group of students when in-person is simply not an option.
While admissions counselors are helping prospective students navigate the processes for applying and enrolling, student success departments are looking to help with housing, advising, and tutoring, among many other things. All of these connections have a huge impact on a student’s journey and outcomes.
Harmony is always at-the-ready, even when you can't be
Harmony is an all-in-one virtual assistant that lets your students get their frequently asked questions answered immediately, as well as book meetings and live chat with your uber-friendly and helpful admissions counselors, academic advisors, or other staff members.
With Harmony living on your school website - the number one destination among students for information about your institution - it’s ready to greet your site visitors with open arms 24/7/365.
Our advanced chatbot solution for higher ed lets your staff users watch conversations happen between Harmony and your site visitors in real-time. Users can jump in right away or wait to see if the site visitor requests to chat with someone.
Harmony also integrates with your staff’s personal calendar and allows them to set parameters on when a student can book a meeting with them in just a few clicks. Students can pick the time that best suits their schedule (and your staff’s), whether it’s in-person or online.
Chatbot conversations that students want to engage with
When asked what the next step that high school seniors took after meeting with an admissions counselor was, 58% said they went and applied for admission to the university, according to a study by Ruffalo Noel Levitz. That same study showed that 25% of those seniors registered for an open house or campus visit.
Once students get to interact with the people on campus, they want to do it more and they’re much more likely to apply and ultimately enroll. The same can be said for current students as they’ll be interested in academic advising, finding clubs on campus, or new learning experiences.
Here are some stats that Harmony clients experienced:
Even if your staff doesn’t have the ability to jump into live chat with students all day, every day, Harmony allows messaging to be catered towards your specific audiences. With an engaging and friendly tone, Harmony can gather important information such as where a student is in the application process or what services they may need.
Using this information, Harmony will walk them through the remaining steps of the application process, what actions to take in order to apply for financial aid, and point them to on-campus resources. You can even follow up with them in your communication flows later on.