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In today's digital age, the role of technology in higher education has never been more critical. With an increasing reliance on communication platforms, student engagement software has become a staple for educational institutions. However, the question isn't just about having the ability to send text messages — it's about ensuring that your institution's engagement software boasts high text deliverability rates while staying aligned with ever-evolving legal compliance requirements.

We are preparing for a considerable shift in the higher ed landscape, and this time it's a doozy. The higher ed enrollment cliff is a looming reality that promises a potential 10-15% drop in incoming college students starting in 2025. But it's not just about the numbers; the needs and expectations of prospective students are changing. With fewer students to attract and more competition for their attention, universities must be innovative in their engagement strategies for prospective, current, and past students.