News & Events

Graduate student enrollment is following the same pattern as undergrad enrollment - a steady decline. Colleges and universities that utilize data and technology can drastically improve graduate student recruitment efforts, and it’s important to choose the correct audience. Reaching out to graduating undergrads and recent alumni is an obvious move.

A tremendous amount of work goes into preparing your institution for visits from prospective students and their families. And, there are small details that can be the difference between a good and bad impression with visitors. Having the unique perspective of a parent’s feedback and experience can help.

Not only is the process of finding and enrolling in a college or university confusing for prospective students, the process is also different at every institution. Terminology changes, websites differ, requirements vary, and the process itself can be so confusing that someone decides not to apply to that college altogether.

The isolation and physical limitations of the pandemic heightened the need for digital engagement in higher ed. And, even though COVID restrictions have lessened and in-person classes and visits have resumed, the bell cannot be un-rung. Students want quick answers and instant gratification from the college and universities they’re looking into.

An impactful communication strategy and it’s execution are important elements of any higher ed engagement. Lena Miltiello and Jenn Diethorn from Mongoose’s Client Success team joined Mike Kochczynski for a For Your Institution Live episode to discuss key ways to engage audiences in the upcoming academic year.