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When we say that Cadence is higher ed’s premier engagement platform, we’re evoking the sentiments of our users. More than 950 colleges and universities use Cadence to text and chat with prospective and current students, their families, alumni, and donors to make it easier for them to reach their goals. And, if that isn’t easy for higher ed professionals, then it won’t do.

The greatest tech stack in the world is only as effective as the higher ed staff members using it.  Building relationships with current and prospective students, their families, and alumni is paramount to your institution’s mission, but doing so takes empathy and understanding.The more you ensure the student journey is not a task-driven maze, the more you’ll connect with your audience.

There is a potential 10-15% drop in “traditional” incoming college students projected to occur starting in 2025. It is being called the Enrollment Cliff or the Demographic Cliff, but no matter what you call it, higher education will be affected. The 2008 economic recession caused a decline in U.S. birth rates as people either put off starting a family or had fewer kids.

Institutions that dictate what a student’s journey should be are alienating their audiences. 

Cadence, our engagement platform, is a powerful tool that connects colleges and universities with their audiences. Like any tool, it can be mastered.